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A guide to MRI+ use at SCSU

A guide to MRI+ use at SCSU. Olivia Olivares oolivares@stcloudstate.edu (320) 308-4822 This guide was adapted from a guide created by Carrie Bertling Disclafani and Joyce Garczynski for Cook Library, Towson. Used by permission and with Olivia’s gratitude. BROWSER ADVISORY.

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A guide to MRI+ use at SCSU

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  1. A guide to MRI+ use at SCSU Olivia Olivares oolivares@stcloudstate.edu (320) 308-4822 This guide was adapted from a guide created by Carrie BertlingDisclafani and Joyce Garczynski for Cook Library, Towson. Used by permission and with Olivia’s gratitude.

  2. BROWSER ADVISORY While MediaMark MRI+ should work with most browsers, the library has received e-mails from users saying they could not get the database to work in Firefox or Safari. For optimal results, use Internet Explorer.

  3. First time users – Register for Free First time users click here – register using your SCSU E-MAIL ADDRESS. The MRI+ password does not have to match your SCSU password; however, please keep a record, as Miller Library won’t have a record of it.

  4. First time users – Register for Free Uncheck this box Remember, use your SCSU email address. Use a password of your choosing, but make a note of it somewhere.

  5. Return to the MRI+ Home Page Click here to return to the MRI+ Home Page Here is the email address for the MRI+ Help Desk. They usually respond within 24 hours.

  6. Registered users – Login at left Once registered, you can login. Be sure to enter your full SCSU email address and the password you used to register for this service.

  7. Enter Mediamark Reporter Click here to enter Mediamark Reporter

  8. Online User License Agreement Once you accept this agreement, you will be able to access the reporter.

  9. Select the Report Volume you want. For purposes of this demo, click on Fall 2009 Product.

  10. A new menu will appear on the left: Choose a Report. For purposes of this demo, we’ll choose Beverages. You could do a Search by Keyword, but the results might not be what you’re looking for.

  11. A series of new menus will appear. For purposes of this demo, and because the print is so small, these will be examined in several different slides.

  12. The first menu, “Category,” allows you to choose from a range of beverage products. The second, “Base,” gives you the option of choosing all adults in the sample surveyed, only men, or only women. The third menu, “Target,” lets you choose between types of beverage products.

  13. Let’s say we’re interested in the number of young women who are heavy diet cola drinkers. Choose “Diet Cola Drinks” from the Category menu, “Women” from the “Base” menu, and “Drinks or Glasses/Last 7 Days Heavy (6+)” from the Target menu.

  14. Notice that the chart on the right adjusts according to your Category, Base, & Target choices.

  15. Now look for the demographic that interests you. Let’s say we’re interested in the number of women ages 18-34 who are heavy drinkers of diet cola drinks.

  16. Total `000: In the Fall 2009 study, there were 34,196,000 women ages 18-34 in the 48 contiguous United States.

  17. Proj`000: Projected to the full population of women ages 18-34 in the contiguous 48 states, 3,973,000 women age 18-34 have consumed 6+ diet cola drinks in the last 7 days.

  18. Percent Across: 11.6% of the population of women ages 18-34 consumed 6+ diet cola drinks in the last 7 days. 3,973 / 34,196 = .116.

  19. Percent Down: Out of all the people who were projected to consume 6+ diet cola drinks in the past 7 days (116,722,000), 21.3% are women ages 18-34.3,973 / 18,654 = .213

  20. Index: Compared to the total population, women ages 18-34 are 27% less likely to consume 6+ diet cola drinks in the past 7 days (100 – 73 = 27). In contrast, adults ages 25-54 are 1.09 times more likely to be heavy consumers of diet cola.

  21. The “ * ”: An asterisk indicates that the sample size was less than 50 respondents, so the numbers are unstable and should not be used.

  22. Once you’ve assembled the information you need, you can transfer it to a spreadsheet and save it to your profile, or send the table to a local printer.

  23. Don’t forget to log out when you’re done! “Change report” will clear your information and return you to the initial page to start a new search.

  24. Citing MRI+ Reports in APA format: Mediamark Research & Intelligence. (2009). Fall 2009 product: Beverages. Retrieved from http://www.mriplus.com/site/index.aspx. In the above example, the “Beverages” report is cited because that’s where we found our information on women ages 18-34 who are heavy diet cola drinkers.

  25. Questions about this guide or about MRI+? Olivia Olivares, Associate Professor Learning Resources & Technology Services Saint Cloud State University Saint Cloud, MN oolivares@stcloudstate.edu 320-308-4822

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