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Redefining Asia, Redefining Media

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  1. Redefining Asia, Redefining Media Dr Madanmohan Rao Editor, “The Asia-Pacific Internet Handbook” Research Projects Director, MobileMonday Consultant, AMIC http://twitter.com/MadanRao

  2. Freebies! • Mobile Africa 2011 report • www.MobileMonday.net • South Asia award winners: Online/Mobile News • www.ManthanAward.org • www.mBillionth.in • Global award winners (World Summit Awards): Online/Mobile news • www.wsis-award.org • www.wsa-mobile.org

  3. Agenda • Trends/learnings from emerging markets (Asia, Africa) • Towards a “grand unified theory” of news media and new media • Three collaborative ‘crowdsourced’ projects!

  4. The “8 Cs” of Digital Media • Connectivity • Content • Community • Culture • Capacity • Cooperation • Commerce • Capital

  5. The “8 Cs” of Digital Media • Connectivity • Connectivity, bandwidth, devices, platform, interfaces, standards, portals • Content • News, information, databases, feeds; media/businesses/government/citizen • Community • Social media, group dynamics, evolution of communities • Culture • Trust, support, openness to change, ability to take risks

  6. The “8 Cs” of Digital Media • Capacity • Skills, talent, organisational support, training, HR, processes, legal support • Cooperation • Between industry players, citizen forums, government, academia, NGOs, external institutes • Commerce • Content monetisation, e-commerce/m-commerce provisions, regulation • Capital • Investments in new media infrastructure, RoI metrics

  7. Dimensions of Digital Media • Media as an Instrument • Providing affordable access to ICTs, local language content/tools, sectoral benefits (news, education, healthcare, environment, business, government) • Media as an Industry • Boosting digital content industries, venture capital, stockmarkets, technical skills, regulation, global alliances

  8. Classification of Online News Environments in Asia • Restrictive eg. Myanmar • Embryonic eg. Afghanistan • Emerging eg. Nepal • Negotiating eg. China • Intermediate eg. India • Mature eg. Australia • Advanced eg. Japan, South Korea

  9. Digital Content and Emerging Markets • Disaster news, monitoring and relief • Diaspora populations • Mobiles, tablets, mini-tablets • Social media with an ‘Asian’ touch • Kenya: Ushahidi, m-Pesa • Lack of “brand brainwashing” • Crowdsourcing, crowdfunding; social cartography • News, swarms, social movements; “armchair activism” • Digital news for business communities • SMS!

  10. “New” Media and Politics • 19th century telegram: Peccavi – "I have sinned” (Sindh) • 1979: Khomeini’s cassette tapes in Iran • CNN and the Gulf War (1990-1991) • 2001: Philippines and deposing of Estrada (SMS) • The 2003 Iraq war and the Internet (“second superpower”) • 2011: Mobiles and social media in Tunisia, Egypt

  11. News, Swarms and Social Movements:Base and Trigger Factors • Youth • Urban • Socio-political sentiments • Freedom of the press • New media penetration • New media consumption/creation patterns

  12. “What's most important about the future (of new media) is that it is for the masses, not the elite.” Eric Schmidt CEO, Google (Mobile World Congress, Barcelona; 2011)

  13. “Twitter is more than micro-blogging; it reduces the gap between awareness and engagement.” Dick Costolo CEO, Twitter (Mobile World Congress, Barcelona; 2011)

  14. Mobile + Social Media Environments: User Activities in News Flow • Level I: filter, rate, tag, relay • Level II: social profiling, social networking • Level III: remix, modify, mashup • Level IV: compose original content, applications • Level V: collaboratively create content, applications • Level VI: online + offline (eg. “tweetups”)

  15. Online User Behaviour: Sociology 2.0 • Lurkers • Linkers • Predators • Spammers • Scammers • Trawlers • Thought leaders • Advisors • Fixers • Provocateurs