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Questionnaire Surveys. Obtaining data by asking people questions and recording their answers A standardised set of question is given to each respondent; they give their answers in writing Gets you lots of data quickly and gives you an insight into people’s views, opinions and attitudes

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Questionnaire Surveys

  • Obtaining data by asking people questions and recording their answers

  • A standardised set of question is given to each respondent; they give their answers in writing

  • Gets you lots of data quickly and gives you an insight into people’s views, opinions and attitudes

  • But only if they answer accurately


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Types of Question

  • Open questions

    • Allow respondents to answer however they want

    • Generate qualitative data

  • Closed questions

    • Restrict respondent to a predetermined set of responses

    • Generate quantitative data


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Types of Closed Question

  • Straightforward response

    • Are you female or male? M F

    • What is your age in years? ____ years

    • Do you smoke? Yes No


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Types of Closed Question

  • Checklist

    • What is the highest academic qualification you hold?

      • GCSEs

      • A – Levels

      • Undergraduate degree

      • Post-graduate degree


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Types of Closed Question

  • Adjectival/adverbial response

    • Does your anxiety affect your ability to do the following things?


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Types of Closed Question

  • Numerical (Likert) response scale

    • Psychology is the most interesting A-Level subject


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Types of Closed Question

  • Ranking scale

    • Rank the following activities according to how much time you spend on them each day (1 = most time, 4 = least time)

      • Talking face to face

      • Talking on the telephone

      • Text messaging

      • Other (e.g. MSN, IRC chat)


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Advantages of questionnaires

  • Can collect a lot of data about attitudes and what people think rather than just what they do

  • Cheap and efficient – researcher doesn’t need to be present while Ps completes questionnaire

  • Fewer investigator effects (because fewer interpersonal factors influence Ps)


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Disadvantages of questionnaires

  • Social desirability bias – presenting yourself in a favourable light

  • People may give untruthful answers (especially for sensitive topics)

  • Low response rates (only most motivated Ps reply)

  • Difficult to phrase Qs clearly – Ps may interpret Qs in different ways


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Factors in questionnaire design

  • Match the factor to the appropriate description on the next page.

  • N.B. They are not in the correct order!



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Design your own questionnaire

  • Choose one topic

  • Follow the instructions

  • Hand in one side of A4 summary on the bullet points next lesson.


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Interviews

  • Download the document title ‘Interviews in psychological research’ from the website and complete the mind map in your booklet.


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Homework

  • Answer the true/false questions about interviews in your booklets

  • If the statement is false, correct it and if it is true, elaborate on the point to explain it.

  • All work MUST be completed for next week’s lesson: come and see me or email if you have any questions.