1 / 17

Four Techniques to Increase Content Quality with Less Staff

Using Synergies Between Content Management and Enterprise Search. Four Techniques to Increase Content Quality with Less Staff. Avalon Consulting, LLC. Founded in 2003, Avalon Consulting, LLC helps large organizations manage, find, present, and take action on their enterprise content

lynna
Download Presentation

Four Techniques to Increase Content Quality with Less Staff

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Using Synergies Between Content Management and Enterprise Search Four Techniques to Increase Content Quality with Less Staff

  2. Avalon Consulting, LLC • Founded in 2003, Avalon Consulting, LLC helps large organizations manage, find, present, and take action on their enterprise content • We deliver fast, effective, and innovative solutions through • technical expertise & thought leadership • a highly-interactive working relationship with our clients • deep knowledge of web enterprise systems and requirements • Our success with our clients shows in our rapid growth (#818 on the Inc 5000)

  3. Increase Content Quality

  4. Scenario • Public product information website • 15,000 content items including product datasheets and informative articles • Steady news stream including press releases, newsletters, and blogs • 200 products with attributes spread across SAP, WCM, 3rd party VAR catalog • Users want integrated views of content • 50 search / navigation facets desired

  5. Increase Content Quality

  6. End-Users Value “See Also” Related Items

  7. Assisted Linking • The Need • Provide end users valuable “See Also” links • Maximize return on editorial content • Increase user engagement, improve conversions • The Problem • Manually finding related content takes too long • The Solution • Widget in WCM connects to search engine or Baynote • Search engine (new content) or Baynote (popular content) provide suggestions for related content • Editor quickly approves the best suggestions

  8. Or just approve suggestions… Manually Find… Automatic Related Objects Widget (AROW)

  9. Increase Content Quality

  10. Meta-Data for Faceted Search

  11. Distant Meta-Data • The Need • Faceted Search / Navigation to improve content findability • The Problem • Manually tagging high-volume content is expensive and error-prone • The Solution • Meta-tag only high value content • Ensure meta-data is visible to end-users • Relate high-volume content to high-value content • High-volume content inherits meta-tags • Reduces errors from manual tagging • Less work + better quality! Meta-Data Meta-Data Meta-Data Meta-Data Manual Tagging High-Value Document 1 High-Volume Document 1 High-Volume Document 2 High-Volume Document 3 Related Documents Inherit Meta-Data

  12. Increase Content Quality

  13. Virtual Documents • The Need • Users want an integrated view from multiple sources • The Problem • WCM tools only deliver content under management • Organizational resistance to centralizing content sources • The Solution • Search engines are good at indexing content from multiple sources • Read-only index is perfect for integration • Search APIs are great for content delivery

  14. Increase Content Quality

  15. Smart Crawlers / Web Extraction • Used to require complex PERL or Java • Now there’s simpler XQuery, Kapow, others • Great for content migration / aggregation • Empowers structured search Search Engine Web Page 1 Record 1 Record 2 Record 3

  16. Increase Content Quality

  17. Other Resources • http://blogs.avalonconsult.com • My Contact Info Sam Mefford meffords@avalonconsult.com 801-706-9731

More Related