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ESTRATEGIAS DE PRECIO - PowerPoint PPT Presentation

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ESTRATEGIAS DE PRECIO
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  1. ESTRATEGIAS DE PRECIO M. en C. Ernesto Villanueva Barrera Impartida por: http:\ernesto.villanueva.tripod.com ernesto_villanueva@hotmail.com Ene 2014

  2. Relationship of Price, Perceived Value and Willingness to Buy Understanding, customer and buyer behavior Perceived storename Perceived warranty Perceived Country of origin Perceived brandname Willingness tobuy Perceived quality Actual Price Perceived Value Perceived monetary sacrifice Perceived benefits ( gain) Perceived sacrifice ( give) Fuente: Monroe Ken, Pricing Making Profitable Decisions Estrategias de Precio