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Iphone vs. Smartphone

Iphone vs. Smartphone. Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger. In the beginning…. iphone dominated the market in smartphones Revolutionary technology and applicable use Led to Customer Loyalty. C o mpetition.

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Iphone vs. Smartphone

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  1. Iphone vs. Smartphone Why initially negative reviews had little effect on iPhone desirability By: Ryan Grainger

  2. In the beginning… • iphone dominated the market in smartphones • Revolutionary technology and applicable use • Led to Customer Loyalty

  3. Competition • Competing smartphones quickly emerged • Improvements in technology made android more widely available • Seemed to always be a few steps behind iphone • Initial issues with Android

  4. Customer Loyalty • Arguably one of Apple’s strongest assets • Captured the market of smartphones users at an early stage • Maintained strong retention of iPhone customers

  5. Iphone 5 • Uncertainty preceding release • Lack of radically different design • New connector • Threat to customer loyalty • Chance to explore possibility of competing phones

  6. Consumer Studies • Over 3000 smartphone users • Iphone overwhelmingly rated “by far highest perception of quality” • Overall more intuitive and well designed • More updates and support

  7. Conclusion • More Evolutionary than Revolutionary • Seamless integration of powerful OS and state of the art hardware • Exceptional “build quality” • 75% of iPhone users plan to upgrade to 5 within the year • Despite negative initial reviews, became fastest selling iphone to date • Sold out within first hour of availability

  8. Works cited • http://bgr.com/2012/04/05/is-the-iphone-fragmented-ios-adoption-measured-against-android/. N.p., n.d. Web. 13 Nov. 2012. • http://mashable.com/2012/09/12/iphone-5-compared/. N.p., n.d. Web. 13 Nov. 2012. • http://mashable.com/2012/09/11/iphone5-stats/. N.p., n.d. Web. 13 Nov. 2012.

  9. Thank you for listening • Any questions?

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