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Sliding-shelf

Lin Jie/Wei Kaiquan/Yang Rui. Sliding-shelf. Outline. Shelves Market analysis Competitive review Product idea References. Shelves. Market Analysis (1/3). Consumption Analysis. Furniture industry Fabulous increase of total sale Person average consumption is relatively low

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Sliding-shelf

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  1. Lin Jie/Wei Kaiquan/Yang Rui Sliding-shelf

  2. Outline • Shelves • Market analysis • Competitive review • Product idea • References

  3. Shelves

  4. Market Analysis (1/3) • Consumption Analysis • Furniture industry • Fabulous increase of total sale • Person average consumption • is relatively low • compared to the • developed countries • High produce-sale • ratio • Data source: • China Furniture Almanac, • 2002-2006

  5. Market Analysis (2/3) • Requirement Analysis • Requirement analysis of furniture, especially shelf, taking bookshelf • as an example • Do calculation using the data that are both real and rationally assumed • Furniture renewing • 1/10 ×348.37 million ×1000RMB ×10%=3.5 billion RMB • Requirement of new housings • 1/5 ×(32.7 billion m2/500 m2) ×200RMB=2.6 billion RMB • Necessities of new office buildings • 40 billion RMB ×30%=12 billion RMB • …… • The coming Olympic Games and World’s Fair • Rising purchasing ability • Data source: • China National Furniture Association

  6. Market Analysis (3/3) • Status quo and Conclusion • Enterprises making business of bookshelf are situated • within a market full of opportunities • Bottlenecks and key points • Low design ability • Relatively low ability of production and innovation • Old conception of management

  7. Competitive Review (1/3) • Classified by the function of products • Ordinary bookshelf • Disadvantages • Occupy too much space • Limited capacity • Books put in the open • shelf can be easily blurred • by dusts • Books put in the closed • cabinet are not convenient • to fetch

  8. Competitive Review (2/3) • Existing sliding bookshelves • Disadvantages • Danger of toe hurting • when fetching things • put on the back shelf • Problem of keeping the • runners and floors clean • High price (With one sliding shelf) (With two sliding shelves)

  9. Competitive Review (3/3) • Conclusion • Traditional bookshelves are facing a renovation • Bookshelves with more functions are urgently • required in order to fit the needs of customers.

  10. Product Idea (1/2) • Product idea • To build some furniture that just combines the advantages of • an ordinary shelf with those of a cabinet

  11. Product Idea (2/2) • Product idea • Building a slidable shelfin front of an ordinary one • Similar products with this design already existed in Europe • Solutions can still be improved • Design new furniture with almost the same technique used • Target market • Dormitories and small apartments in the cities in which • space is very valuable • The taller standing shelves for educated or wealthy people • who do not want to show everythingthey have got • in their room but have to be able to get it quickly

  12. References • [1] China Furniture Almanac, 2002-2006 • [2] http://www.cnfa.com.cn/ce/about/2007/94/2IBBG_4.html • [3] Datentrager-Archivierung/Ablage von DLT/LTO, 4/8 mm- Kassetten, Optical Disc, usw..... im EDP Multi Media Extreme Density Regal-System • ……

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