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Bon Appetite: SWOT Analysis for Food Sales Business

Analyzing the Strengths, Weaknesses, Opportunities, and Threats of a food sales business named "Bon Appetite." The strengths include efficient coordination, ready-to-eat options, essential food choices, themed meal packages, and student-friendly prices. Weaknesses include limited menu options, lack of capital, perishable food, limited sales, and low demand for certain items. Opportunities lie in minimal competition, busy customer locations, student time constraints, and convenient food options. Threats include scheduling challenges, potential innovative competitors, buyer preferences, and possible debts.

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Bon Appetite: SWOT Analysis for Food Sales Business

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  1. SENDOK GARPU GROUP SHINTA INTAN NURAIDA AHADIA DINI YUNISAR NOVIA RAHMAWATI ELMA ETIKA PRAPTIWI NURUL FATIMAH DIAN NURMAYANTI WIWIK MONARIKA DIANI

  2. Analisis SWOT Usaha PenjualanMakanan “Bon Appetite”

  3. S W T O

  4. S STRENGTH

  5. strengTh • Koordinasibaik (pembagian kerja) • Siapsaji (tanpaharusmenunggudimasak) • Pilihanusaha yang dipilih (makanan) merupakankebutuhanpokoksetiap orang • Adanyamenu pakethemat (lengkapdenganminumdanbuah) • Hargasesuaikantongmahasiswa

  6. W WEAKNESS

  7. weakness • Pilihan menu masihsedikit • Kekurangan modal • Jikatidaklakudalamwaktusehari, makananakanbasi • Jumlahdaganganmasihsedikit • Untuk menu nasi putih+sayur, masih kurang peminatnya.

  8. OPPORTUNITIES O

  9. opportunities • Tidakbanyakpesaing • Tempatberjualan ramai pelanggans • Banyaknyamahasiswa yang tidaksempatmakanpagi/sarapan • Pembelitidakperlu repot-repot pergiuntukmencarimakan

  10. THREATS T

  11. threAts • Waktukuliahpadat, sehinggaharusmenyesuaikanjadwal • Kemungkinan adanyapesaingbaru yang lebihinovatif • Pembelibosandengan menu yang ada • Kemungkinanadanyapengutang

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