Weekend Dealer Blitz: Boosting Sales with Dynamic Online Advertising
Experience the power of our Slam Jam Weekend Dealer Blitz in Charlotte! This intensive three-day online advertising event (Thursday to Saturday) yields impressive results for auto dealers. Since Memorial Day, we've successfully sold seven weekend packages, generating over $15,400 in revenue! Our campaign averages 200 click-throughs to dealer webpages, showcasing rich media ads and exclusive banner placements. Dealers are shifting from inefficient newspapers to impactful web blitz strategies, ensuring maximum exposure leading up to their weekend sales events.
Weekend Dealer Blitz: Boosting Sales with Dynamic Online Advertising
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Presentation Transcript
Slam Jam Weekend Dealer Blitz Charlotte / WSOC & WAXN • Revenue Results • $2200 for a 3-day online blitz concentrated (THUR/FRI/SAT) • 7 Weekend packages successfully sold to area dealers since Memorial Day… booked $15,400 and closing more! • Client Results • Tracked and measured impressions with direct links to dealers website for sales event. • Web blitz averaged 200 click-thru’s to dealers webpage over 3-day period. • What Was Sold? • Rich Media Home page push down (THUR ONLY) • 200,000+ impressions scheduled on site high traffic areas (THUR/FRI/SAT) • Exclusive Banner News Headline Emails (THUR/FRI/SAT) Home page Push Down Runs Thursdays Only News Headline Emails • Why did they buy? • Dealers are tired of Newspapers inefficiency • Weekend Web blitz provides direct and dynamic ads • leading up to weekend sales event. • Clients DOMINATE website for 3 days - enormous • concentrated exposure. • Auto GM’s understand consumer movement to Web. • Agency’s present innovative package to their dealers • and position blitz value against print resulting in • garnering the agency commission. • Who Bought it? • Agency Media Planners • Auto Dealer GM’s