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Emerging Markets. Chapter 9. Marketing & Economic Development. Economic Level of Country Economic development Rostow’s Stages Traditional Society Preconditions for Take-off Take-off Drive to Maturity Age of High Mass Consumption. Marketing & Economic Development . United Nations

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Presentation Transcript
marketing economic development
Marketing & Economic Development
  • Economic Level of Country
    • Economic development
  • Rostow’s Stages
    • Traditional Society
    • Preconditions for Take-off
    • Take-off
    • Drive to Maturity
    • Age of High Mass Consumption
marketing economic development1
Marketing & Economic Development
  • United Nations
    • More-Developed Countries
    • Less-Developed Countries
    • Least-Developed Countries
    • Newly Industrialized Countries
factors for growth
Factors for Growth
  • Political stability
  • Economic & legal reforms
  • Entrepreneurship
  • Planning
  • Outward orientation
factors for growth1
Factors for Growth
  • Factors of Production
  • Industries Targeted for Growth
  • Incentives for Saving
  • Privatization of State-owned Enterprises
  • Large, Accessible Markets with Low Tariffs
marketing economic development2
Marketing & Economic Development
  • Information Technology
  • Objectives of Industrialization
  • Infrastructure and Development
  • Marketing & NIC Growth
marketing in a developing country
Marketing in a Developing Country
  • Must tailor strategy
  • Demand
    • Economic Dualism
      • India
developing countries emerging markets
Developing Countries & Emerging Markets
  • 75% of economic growth in next 20 years
  • Big Emerging Markets
    • Importation of goods
countries emerging markets
Countries & Emerging Markets
  • The Americas
    • Population= 1.5 x US
    • Population= EU + 100 million
    • Dictatorships  Democracy
    • Brazil’s issues
  • Eastern Europe & Baltic States
    • Marxist-Socialist  Capitalist
    • First movers succeeded
countries emerging markets1
Countries & Emerging Markets
  • Asian-Pacific Rim
    • “Four Tigers”
    • ASEAN
  • China
    • Fastest growing GNP in the world
    • WTO & legal issues
    • Six regions
countries emerging markets2
Countries & Emerging Markets
  • Hong Kong
    • British control  Chinese control
    • Rule of law, predictable taxes, free capital movement, transparent regulations
  • Taiwan
    • Problems with China
    • Interdependence
countries emerging markets3
Countries & Emerging Markets
  • India
    • Recently entered world market
    • Lowering of restrictions
    • Current problems
  • Vietnam
    • Trade agreement with US
  • South Africa
    • Advantages
    • Disadvantages
strategic implications for marketing
Strategic Implications for Marketing
  • Effects of increasing incomes
  • Income levels and characteristics