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Introduction and Overview of NPDES Regulations for PIPE Programs Dan Bogoevski Ohio EPA Northeast District Office
What is a PIPE Program? • Required by NPDES permit for regulated MS4s • On-going strategic program to educate the community about storm water pollution and involve them in its implementation
NPDES Permit Requirements • Public Education (MCM #1) • Must include at least 5 themes or messages over the 5-year permit term • At least 1 theme or message must target the development community • Must use more than one mechanism to deliver messages • Must reach at least 50% of your population over the 5-year permit term • Population within your urbanized area (UA)
NPDES Permit Requirements • Public Involvement (MCM #2) • Must include 5 public involvement activities over the 5-year permit term
Focus Must Be on Storm Water • Identify a storm water pollution issue • Focus on changing behaviors or raising awareness Not as Good On Point
Focus on Storm Water Better
Focus on Storm Water When it Rains….It Drains! Best?
Ohio EPA Recommendations • Education activities which require active participation by the public are preferred • Stream clean-ups, storm drain stenciling, adopt-a-road programs, citizen workgroups • Address issues pertinent to your community • Provide bi-lingual materials if appropriate • Work regionally so that messages are consistent across communities and costs are lower for all
Ohio EPA Recommendations • Develop an education strategy document • Planning is key to a cost-effective program • Themes or Messages • Audiences • Citizens, Municipal Staff, Businesses, or Institutions in your community • Mechanisms • Select to reach the desired targeted audience • Measurable Goals • Develop a broad 5-year plan at the beginning of each NPDES permit cycle • Develop a detailed plan annually
Example Strategy • Message: Pick Up Poop! • Encourage proper disposal of pet waste • Target Audience • Dog owners • Mechanisms and Goals • Distribute brochures with 100% of dog licenses • Create poster and yard signs that shows connection between pet waste and storm water pollution if it is not properly disposed • Place posters on all pooper-scooper stations in all city parks • Supply pet shops with yard signs and ask them to include one with purchases of dog supplies
Example: NEORSD • Public Service announcements on WCPN • Newspaper ads • Website www.neorsd.org/pup • Encourages citizen to submit photo of their pet • Link to order posters, yard signs, doggie bandanas • You Tube videos
Message High Points Kirby Date
Message High Points • Tell people what you want them to DO • Someone like them, or someone they’ll like (does the talking) • Focus on positive outcomes: health, families, saving money, choice, and quality • Simplify, and repeat: Develop 3 or 4 strong statements, and use them over and over – one at a time • Remember white space! (readability)
Focus on positive outcomes: health, family, saving money, quality, choice
Annual Reporting If you rely on a third party to provide some or all of your PIPE program, attach signed copy of current MOU.
Resources for PIPE Programs • Educational Material • US EPA Educational Materials http://cfpub.epa.gov/npdes/stormwatermonth.cfm • Ohio EPA video info at http://www.epa.state.oh.us/dsw/storm/video.aspx • US EPA Webcasts • Using Outreach and Public Involvement to Meet Your Phase 2 Goals • Social Marketing: A Tool for More Effective Stormwater Education and Outreach Programswww.epa.gov/npdes/training
For More Information Websites USEPA http://www.epa.gov/npdes/stormwater/municipal Ohio EPA www.epa.state.oh.us/dsw/storm/index.aspx Ohio EPA Contacts Central Office Jason Fyffe (614) 728-1793 firstname.lastname@example.org Anthony Robinson (614) 728-3392 email@example.com NE District Office Dan Bogoevski (330) 963-1145 firstname.lastname@example.org Chris Moody (330) 963-1118 (Ashtabula, Mahoning, Medina & Trumbull) email@example.com Phil Rhodes (330) 963-1136 (Summit & Stark) firstname.lastname@example.org