the ie@columbia program n.
Skip this Video
Loading SlideShow in 5 Seconds..
The IE@Columbia Program PowerPoint Presentation
Download Presentation
The IE@Columbia Program

Loading in 2 Seconds...

play fullscreen
1 / 13

The IE@Columbia Program - PowerPoint PPT Presentation

  • Uploaded on

The IE@Columbia Program. The Eugene Lang Entrepreneurship Center. July 2012. The IE Program Phases. Phase 1: Inquiry Team Recruitment Process: Submit idea with need Search for a team Search for match of your expertise . Phase 2: Application/Proposal Submission

I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
Download Presentation

The IE@Columbia Program

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.

- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
the ie@columbia program

The IE@Columbia Program

The Eugene Lang Entrepreneurship Center

July 2012


The IE Program Phases

Phase 1: Inquiry

Team Recruitment Process:

Submit idea with need

Search for a team

Search for match of your expertise

Phase 2: Application/Proposal Submission

Apply for admission to IE@Columbia

with assembled project team

Due Date: Monday, November 19, 2012

Phase 3: Judge Review

Applications will be gathered by Exec Education.

A panel of judges will be selected to review all entries

Approximately twenty plans will be chosen.

Phase 4: Applicant Presentations

to Selection Committee

The approximately twenty chosen applicants will have the opportunity

to present to the selection committee of faculty, alumni, VCs

Presentation Date: Friday, November 30, 2012

Phase 5: Selection Committee


Twelve teams selected to participate in IE@Columbia Program

Orientation Date: Friday, December 14, 2012


The IE Program Flow and Timeline

The I&E Program Flow and Timeline



Assign coaches




Funding and


The I&E Program

Final Event

Grand Finale



9 elements of a good proposal
9 Elements of a Good Proposal

To assist in preparing your proposal, the following is a list of the ten key elements for your consideration. Be sure to address each of them as they are all vital to a successful venture.

  • Barriers to entry / competitive insulation
  • Business model
  • Team skills / organization
  • Financial metrics
  • Business concept
  • Target market
  • Product or service
  • Customers
  • Competitors
1 business concept
1. Business Concept
  • Provide a concise definition of the business concept in order to capture the attention of your audience
      • What is your business concept?
      • What problem are you solving for a customer?
      • What is exciting about it?
      • Why is the timing right?
      • How you came to these conclusions

Goal: Identify a significant customer or industry problem and explain

how you will solve it.

2 target market
2. Target Market



Growing or declining

New or existing customer base

Market share

  • Distribution
  • Define market fit
  • Penetration
  • Time to market
  • Success stories
3 product or service
3. Product or Service
  • Provide a clear description of your product or service
  • Describe the business need it addresses
  • Describe the advantages it provides over the current offering(s)
  • Bring it to life with a prototype, designs, graphics or whatever else is available at this stage of development
  • Define proposed features and benefits
  • Describe user experience
  • Is it a solution or add-on?
  • New or replaces an existing product or service?

Goal: “Paint a picture” with a detailed description of the proposed

product, service or solution, and why it will be successful.

4 customers
4. Customers
  • Who is the customer(s) – identify/list?
  • What is the business problem you’re solving for the customer(s)?
  • What customer segment?
  • Describe demographics/geographic/lifestyle/age characteristics.

for product or service.

  • Ability to purchase.
  • Needs/wants satisfied.
  • Benefits to the customer.
  • Costs to the customer.
  • Skills required by the customer.

Goal: Describe how your idea solves a customer problem and meets

the customer’s strategic goals and needs, e.g., strategy, cost, etc.

5 competitors
5. Competitors
  • Profile of current/potential competitors
  • Current product/service offerings of competitors
  • Why your product/service will have a competitive advantage (quality, brand, ease of use, value added, cost, etc.)
  • Challenge in the marketplace
  • Goal: Identify the market space with competitor activity where
  • your product/service is clearly differentiated from other available
  • offers. Target: #1 or #2 market position; significant market share
6 barriers to entry competitive insulation
6. Barriers to Entry / Competitive Insulation
  • What will prevent current and/or new competitors from aggressively responding?
  • Do you have proprietary intellectual property?
  • What elements of your concept will provide a barrier, e.g., production capability third party component requirements, distribution channels, existing customer base, regulation, ability to scale, etc.

Goal: Describe how you will protect your innovation and protect IP

trade secrets and trademarks through patent filings if applicable.

7 business model
7. Business Model
  • How do we make money?
  • What is the business flow from design - to production – to distribution - to usage – to service – to support (draw the model)
  • How do these components fit together to maximize performance and return on investment?
  • Be sure to consider each element from an operational as well as financial perspective.

Goal: Clearly articulated business model in which your product/service

provides a clear business value to a customer or partner with a

willingness to pay.

8 team skills organization
8. Team Skills / Organization

What skills are required?







What organizational resources are required?



Goal: Build a team with complementary knowledge and expertise

9 financial metrics
9. Financial Metrics
  • Revenue potential
  • Market share
  • Gross/operating margin
  • Investment required for various stages of development (phase I, II, etc.)
  • Cash flow:
      • Timing of investment
      • Break-even point
      • Cash-flow positive