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Mobile Marketing Solutions

Mobile Marketing Solutions. Ver ． 1.5. ダブルクリック株式会社 事業開発部 〒150-0002 東京都渋谷区渋谷 3-25-18 渋谷ガーデンフロント 11F TEL 03-6418-3860 FAX 03-6418-3879 Email tsakurai@doubleclick.ne.jp. Company overview. Analytics. DoubleClick Japan Inc. http://www.doubleclick.ne.jp Formed 1 st September 1997

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Mobile Marketing Solutions

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  1. Mobile Marketing Solutions Ver．1.5 ダブルクリック株式会社 事業開発部 〒150-0002 東京都渋谷区渋谷3-25-18 渋谷ガーデンフロント11F TEL 03-6418-3860 FAX 03-6418-3879 Email tsakurai@doubleclick.ne.jp

  2. Company overview Analytics • DoubleClick JapanInc. • http://www.doubleclick.ne.jp • Formed 1st September 1997 • Major Shareholders include : • Transcosmos Inc. • NTT • Densu • Impress • DoubleClick Inc. advertising email We Make Marketing Work Better

  3. DoubleClick e-marketing solutions Email Marketing Ad serving ASP solution Tracking for user’s actions after receiving mail. Support for full email marketing High speed mail delivery Advanced feed-back analytics package. Fully featured Digital Advertising and management delivery system. Advertising delivery and management. Targeted to the publishing industry. Supporting the complete marketing cycle. Website analytics Mobile Marketing solution Full suite of marketing tools for the mobile phone. Site creation, promotion, analytics, mailing and data mining. Popular US analytics solution. Full, flexible web analytics package. ASP solution.

  4. Full suite of Mobile Marketing tools. ASP / Server install versions 特 徴 Analysis of user activity for effective re-marketing。 Graphical interface that make the system easy to use. MobileMK provides the tools to create contents; launch mobile promotions; and measure the effect of mobile advertisements with reach and access analysis. The system automatically creates a user database which can be filtered and used as the basis of future promotions. Create and launch blank mail, QR code, mailnews, and mobile-stick promotions Wizards for creating 3 carrier safe, rich Mobile sites. Site and Form creation Promotion Customer DB Analytics Research mail, mail news delivery Site access statistics, detailed and summary views. Mail news and research mail delivery system and analysis.

  5. ■Promotional tools Blank mail QRコードプロモーション QR code Mail news Banner code Effectiveness measurement Blank mail creation screens Tailor promotions to attract more revenue generating users QR code is a trademark of Densu Corporation.

  6. ■Access analytics Promotion Graphical display Analysis and effectiveness measurement Mobile Ad Mail news Data for analysis and effectiveness measurement ・Promotion statistics ・Research statistics ・User statistics ・Group statistics ・Access count ・Page view count ・Length of time of access ・Daily access ・Access by day of the week ・Carrier statistics ・Model statistics ・Screen resolution ・Other Analytics module Decide strategy based on analytics

  7. Page design screen. Site layout ■Contents creation ・Automatic contents creation and delivery for 3 carrier. ・Creation of forms and rich contents. ・Simple and easy to use. Pages are automatically served and analyzed as soon as they are published.

  8. ■User management Mail server function ■User management ・Confirm user status ( blocked, active, reserved ) ・Manage individual user mail settings 顧客ＤＢの分析 メールサーバーよりメール配信 ■User group Addresses can be filtered into groups, these groups can then be used to send targeted promotions to specific users. User DB list view。 Target segmentation Customer DB analysis Send mail Add, delete, change status of email addresses. Targeted mails can be delivered based on previous analytics results.

  9. The End

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