Audience, Purpose, & Context. Who? Why? What?. Analyzing the Audience . Who will be reading, listening to, or using this material? What particular characteristics do they have? What are their backgrounds and attitudes towards the subject?. Typical Business Audiences. Subordinates
“The Public” isn’t a general audience.
The “general” audience does not exist.
When writing for the public, you are actually writing to interested members of the public. Or those you hope will become interested.
Many business documents have a mixed audience
Purpose, like audience, is often mixed:
The results of your audience analysis will affect
Relevant information is useful to the audience.