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Thanks for joining the National Landcare webinar Grow your social media skills

Thanks for joining the National Landcare webinar Grow your social media skills. As you join the system is automatically muted, but we will begin shortly so stay tuned. Welcome to today’s National Landcare Webinar Grow your social media skills. Brett de Hayr, National Landcare Facilitator

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Thanks for joining the National Landcare webinar Grow your social media skills

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  1. Thanks for joining the National Landcare webinarGrow your social media skills

    As you join the system is automatically muted, but we will begin shortly so stay tuned
  2. Welcome to today’s National Landcare Webinar Grow your social media skills Brett de Hayr, National Landcare Facilitator @BrettdeHayr Trish O’Gorman, Landcare Australia @LandcareAust www.facebook.com/landcareaustralia
  3. Today’s Presenters Tom Croft, Regional Landcare Coordinator, North East CMA, Victoria Edwina Hayes, Regional Landcare Facilitator, Murray, NSW Megan Rowlatt, Local Land Services Officer (CVA), Illawarra, NSW
  4. Overview of your control panel
  5. Audio options
  6. Get Involved #landcare Ask a question at any time
  7. Poll Question What social media do you use regularly? Facebook Twitter YouTube Other None at all

  8. Social Media for Landcare

    Tom Croft Regional Landcare Coordinator North East Catchment Management Authority (Victoria) www.facebook.com/landcarevictoria www.twitter.com/landcarevic
  9. Communication is Essential Groups need a range of communication techniques Keep members and community informed and involved Newsletters – printed, email, online distribution Media – radio, email, papers….. Online presence is more critical now Websites, plus social media
  10. Why consider social media? It’s where many people choose to interact: About 90% of Australian population online 11.5 million Aus accounts on Facebook * 11.25 million Aus users on YouTube * 2.2 million Aus users on Twitter *2013 Australian population ~ 23 million
  11. How else can online media help? 90% of users search for information online No distance or boundary issues online Journalists are major Twitter users Younger demographic are major users
  12. Benefits of social media Can connect to the missing age groups Sharing information works - ripples Share Reshare Retweet
  13. Benefits of Social Media Great systems to raise group profile Can get feedback, questions
  14. What has Landcare learnt? Landcare is about connecting with people, not selling stuff It is NOT a failure to have few followers Quality can be better than quantity Be honest Be prepared for slow uptake – it’s OK
  15. Things to Consider Need to ask ‘How will this help our group?’ Useful tools but only part of the toolkit Social Media will not connect to all community ≠ participation in Group
  16. Tom Croft - Contact Details tom.croft@necma.vic.gov.au www.landcarevic.net.au www.facebook.com/landcarevictoria www.youtube.com/landcarevic www.twitter.com/landcarevic gplus.to/landcarevictoria
  17. Twitter for Landcare

    @edwina_hayes

    Edwina Hayes, Regional Landcare Facilitator, Murray, NSW
  18. Purposefully - be ever mindful of your strategy Brand the group, issue or person with the @handle and profile Complete the profile: NO PIC = NO FOLLOWERS Use reports, blocks, etc.. Link Twitter feed to Facebookand website for impact #AgChatOz #Landcare
  19. Engaging using Twitter creates connections otherwise impossible Build your profile and relationships to attract funding, volunteers and partners 2-way communication about projects, events and activities and ideas Follow your followers’ followers Keep in contact with a group to motivate and reward participants
  20. Start off steady – Watch, RT and then Tweet Check in regularly. MAINTAIN your relationships RT to share and acknowledge other’s info DM to improve connections with followers People get to know each other over time Facebook, LinkedIn & Website feeds Shorten URL’s www.twitter.com - Get on it!
  21. Edwina Hayes - Contact Details edwinahayes@holbrooklandcare.org.au 02 60363181 www.twitter.com/edwina_hayes www.facebook.com/edwina.hayes.landcare www.linkedin.com - Edwina Hayes www.pinterest.com – Edwina Hayes

  22. Using Facebook as a Promotional Tool for Landcare

    Megan Rowlatt, Local Land Services Officer, Illawarra, NSW Conservation Volunteers Australia www.facebook.com/illawarraylandcare www.facebook.com/landcareillawarra @IllawarraYL
  23. Why I use social media tools To raise the profile and level of engagement in Landcare in the Illawarra Raise awareness of Landcare To promote my own Landcare group – Illawarra Youth Landcare
  24. What tools I use Websites Facebook Twitter YouTube
  25. Using Facebook as a user profile – Landcare Illawarra Reasons Umbrella organisation Platform for community members to interact with Landcare Illawarra was created before pages Post events/workshops Interact with individuals
  26. Using Facebook as a user profile – Landcare Illawarra Benefits Able to support other groups to set up pages and act as an admin Able to tag individuals and other groups to help promote them and answer enquiries, create social inclusion in photo tagging, etc..
  27. Landcare Illawarra helps manage these groups
  28. Using Facebook as a user profile – Landcare Illawarra Limitations People have to request to be a friend instead of just liking No statistics on visitation or interaction with a profile
  29. Using Facebook as a page – Illawarra Youth Landcare Reasons Social platform for community to interact Post events Post photos Very visual
  30. Using Facebook as a page – Illawarra Youth Landcare Benefits Connects volunteers post project Other groups can connect and share information Easy to promote events and collect RSVPs Private messages make it easy to take inquiries Can see statistics of interactions and demographics
  31. 919 People saw this
  32. Statistics showing how certain posts have spread Organic: Refers to number of people who have seen the post in their newsfeed from liking the page Viral: Refers to the number of people who have seen this as a result of a friend interacting with this post
  33. Using Facebook as a page – Illawarra Youth Landcare Limitations There are tagging limitations Not everyone is on Facebook
  34. Using Facebook as a Group Benefits Great for internal networking and having more private discussions and resources Can filter who is allowed in the group whether it’s open or closed You can see who sees each post
  35. Using Facebook as a Group Limitations Not as effective as an engagement tool
  36. Megan Rowlatt - Contact Details communitysupport@conservationvolunteers.com.au Landcare Illawarra & Illawarra Youth Landcare www.landcareillawarra.org.au www.illawarrayouthlandcare.com.au www.facebook.com/landcareillawarra www.facebook.com/illawarraylandcare @IllawarraYL
  37. Poll Question What social media are you most interested in learning more about? Facebook Twitter YouTube Other None at all
  38. Questions? To submit a question, type it into the questions box
  39. Resources www.landcareonline.com.au Social Media Manual Social Media Twibbon www.twibbon.com
  40. #landcare
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