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Big Dipa & Associates

Introducing The Union Lounge, a fresh take on late-night dining with a focus on healthy options and student collaboration. Our goal is to revitalize the late-night scene on campus and create a new environment for studying, eating, and socializing. By offering a variety of food choices, including a salad bar and organic options, we aim to attract both students and faculty members. Our innovative promotions, such as Facebook campaigns, scan codes, and punch cards, will engage the campus community and drive participation. Join us at The Union Lounge for a revitalized late-night experience!

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Big Dipa & Associates

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  1. -Offering Different Alternatives to the Late Night Experience- Max Redmann, Dan McConnell, DipaGurung Big Dipa & Associates

  2. Our Goal: • To put a new spin on the Late Night Kise concept in order to increase participation on campus. • Find new ways of attracting both students and faculty.

  3. Demographics: • 45 people surveyed; 15 males and 30 females • 18 upper classmen • 27 under classmen • Everyone involved had heard about Late Night • Everyone who had purchased meal plans would attend more if plan covered Late Night option

  4. Survey Says:

  5. Opinion on Food:

  6. Based off research… • Students know about Late Night but not all attend • If meal plans covered Late Night, attendance would improve • Students want a place to study in the evenings over a place of entertainment • Opinion of food is relatively good, but most had no comment

  7. So….. • Based off our results, we believe that students want a NEW environment to study, eat and socialize. • Late Night Kise is just not appealing enough to students to keep attendance up and steady

  8. New Name! “The Union Lounge” • Strategy: To offer a new option for late night food that offers fast service, great food, and student collaboration • Theme: Welcome to your night

  9. Relocating:

  10. The Food: • Add salad bar • Healthier options along with current food that’s offered - gluten free products - organic foods

  11. Advertisements: • Advocate • Poster’s • -located in: CMU, Kise, Dorms, etc. • “Footsteps” • Banners • Flyer’s

  12. -Banner-

  13. Flyer “Footprints”

  14. Promotions: • Facebook • Scan Codes • Punch Cards • Use of MSUM Meal Plans • “Demo” Night • Opening Week Specials • Weekly Drawing • All Campus E-mail lists

  15. Samples: Punch Cards Scan Code App -Apply to: ~Posters ~Banners ~Flyers ~Facebook

  16. Media Expense Chart Total:$ 8,649

  17. Production Payment: Total: $5,750

  18. Promotion Budget: Total: $3,400.00

  19. Total Budget:

  20. In Conclusion: • The Union Lounge is a newly relocated late night event • Offers new healthy salad bar and organic foods • Will be advertised through multiple media outlets on campus. • This will be a brand new way of enjoying the late night food options and will put a new face on staying up!

  21. Thank you! • We at Big Dipa & Associates would like to thank you for all you time and attention • Have a great day!!

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