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-Offering Different Alternatives to the Late Night Experience-. Max Redmann , Dan McConnell, Dipa Gurung. Big Dipa & Associates. Our Goal:. To put a new spin on the Late Night Kise concept in order to increase participation on campus.
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Presentation Transcript
-Offering Different Alternatives to the Late Night Experience-
Max Redmann, Dan McConnell, DipaGurung
Big Dipa & Associates
Our Goal:
- To put a new spin on the Late Night Kise concept in order to increase participation on campus.
- Find new ways of attracting both students and faculty.
Demographics:
- 45 people surveyed; 15 males and 30 females
- 18 upper classmen
- 27 under classmen
- Everyone involved had heard about Late Night
- Everyone who had purchased meal plans would attend more if plan covered Late Night option
Based off research…
- Students know about Late Night but not all attend
- If meal plans covered Late Night, attendance would improve
- Students want a place to study in the evenings over a place of entertainment
- Opinion of food is relatively good, but most had no comment
So…..
- Based off our results, we believe that students want a NEW environment to study, eat and socialize.
- Late Night Kise is just not appealing enough to students to keep attendance up and steady
New Name! “The Union Lounge”
- Strategy: To offer a new option for late night food that offers fast service, great food, and student collaboration
- Theme:
Welcome to your night
The Food:
- Add salad bar
- Healthier options along with current food that’s offered
- gluten free products
- organic foods
Advertisements:
- Advocate
- Poster’s
- -located in: CMU, Kise, Dorms, etc.
- “Footsteps”
- Banners
- Flyer’s
“Footprints”
Promotions:
- Scan Codes
- Punch Cards
- Use of MSUM Meal Plans
- “Demo” Night
- Opening Week Specials
- Weekly Drawing
- All Campus E-mail lists
Media Expense Chart
Total:$ 8,649
Production Payment:
Total: $5,750
Promotion Budget:
Total: $3,400.00
In Conclusion:
- The Union Lounge is a newly relocated late night event
- Offers new healthy salad bar and organic foods
- Will be advertised through multiple media outlets on campus.
- This will be a brand new way of enjoying the late night food options and will put a new face on staying up!
Thank you!
- We at Big Dipa & Associates would like to thank you for all you time and attention
- Have a great day!!
