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“Me, Myself & I”

“Me, Myself & I”. Focus on Millennials. Podcast. Focused on Millennial Accessi ble via multiple routes ABC app Podcast app Link & download on website Directs listeners to website & related content Metrics Downloads, shares, clicks to website. Podcast: Examples. Marijuana

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“Me, Myself & I”

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  1. “Me, Myself & I” Focus on Millennials

  2. Podcast • Focused on Millennial • Accessible via multiple routes • ABC app • Podcast app • Link & download on website • Directs listeners to website & related content • Metrics • Downloads, shares, clicks to website

  3. Podcast: Examples • Marijuana • 5 myths about legal weed debunked • 7 things we’ve learned about marijuana use • Nutrition Issues • (The truth behind your morning smoothie”, Is juicing the answer? • Jenifer Laurence interview – repurpose her diet discussion • How to be social and stay slim – top 7 low-calorie cocktails • Fitness • Best exercises to lose the “Freshman 15” • 5 steps to the perfect butt

  4. Instagram • Account with abcnews/health • Hashtags with Dr. Besserand other key reporters • Purpose - Increase brand awareness & loyalty, create perception of insider, personal connection • Current limitation: no hyperlink to main site but can link from website to Instagram • Metrics – followers, likes & comments

  5. Instagram - Examples • Roundups of: Salad bars, healthy portable lunches • Behind-the-scenes of abcnews/health celebrities & events • ex. Dr. Besser on site with ebola outbreak

  6. Contests and Challenges • Purpose – create buzz and awareness, increase traffic to their platforms • Promote it on main abcnews/health website • Add to new abcnews/health Facebook page when available • Tweet • Design with criteria typically picked up by aggregators such as buzzfeed, jezebel and blogs with millennial focus • Metrics – web traffic, # participants/submissions

  7. Contests and Challenges - Examples • Most colorful summer salad • Instagram, Facebook, Twitter

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