MIDSOUTH Region. Regional Composite. REGIONAL DATA REPORT JAN – MAR 2014 vs. 2013. Methodology. IRI gathers chain-wide sales across all RMAs (Retail Market Areas)
Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.
JAN – MAR
2014 vs. 2013
Category dollars grew +16% in 2013 and +32% in 2014 for a net growth of +53% over 2012
Category units grew +20% in 2013 and +18% in 2014 for a net growth +42% over 2012
Category average selling price (ASP) decreased -4% in 2013 and increased +12% in 2014 to $1.19/unit