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Unit 7

Unit 7. Reading Skills for Effective Business Communication. Unit 7. Business Communication. What is reading? Purposes of reading Reading as a skill Types of reading The SQ3R technique of reading. Unit Outline. Unit 7. Business Communication. Understanding a text

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Unit 7

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  1. Unit 7 Reading Skills for Effective Business Communication Unit 7 Business Communication

  2. What is reading? • Purposes of reading • Reading as a skill • Types of reading • The SQ3R technique of reading Unit Outline Unit 7 Business Communication

  3. Understanding a text • Three levels of understanding • superficial understanding • understanding author’s intent • understanding beyond text • Decoding process What is Reading? Unit 7 Business Communication

  4. Personal interest/pleasure • Professional interest • Knowledge/information • internal information • external information • Action reading Purposes of Reading Unit 7 Business Communication

  5. Active vs. Passive reading • Knowledge of language • Ability to interpret writer’s message • Specific purpose • Proper technique • Experience • Background information Skills Required for Reading Unit 7 Business Communication

  6. Skimming – quick review of contents • Scanning – detailed reading • Extensive reading – rapid reading for overall understanding • Intensive reading – concentrated reading • Silent reading – individual reading • Loud reading – group reading Types of Reading Unit 7 Business Communication

  7. Five steps in reading – • Survey • Question • Read • Recall • Review The SQ3R Technique of Reading Unit 7 Business Communication

  8. Survey • quick glance at text for main ideas 2. Question - ask questions regarding - • relevance/usefulness • extent of information • specific topics The SQ3R Technique of Reading Unit 7 Business Communication

  9. 3. Read • read several times with different perspective 4. Recall • relate current information with past knowledge 5. Review - ensure first four stages are followed The SQ3R Technique of Reading Unit 7 Business Communication

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