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Explore the evolving landscape of the video game industry, with Xbox 360, PlayStation 3, and Wii statistics, specs, accessories, and consumer preferences. Learn about the latest trends and key features of each console.
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Video Game Industry: Statistics • $18 Billion Entertainment Industry • 40% increase from 2006 • Demographics • Fastest growing group: 50+ (25%) • Average age: 33 • 40% of all gamers are women • Boys under 17: 23% • Increase in sales during recession
Xbox 360 • Launched November 22, 2005 • Developed by Microsoft • Predecessor of Xbox • 3 versions: Arcade, Premium, Elite • Seventh Generation Video Game Console
Xbox 360: Specs • Processor - 3.2 GHz PowerPC with 3 dual-threaded processor cores (Xenon) • GPU – ATI-Based Custom Processor (Xenos) • Clock Speed – 500 MHz • Video RAM - Up to 512 MB GDDR3 system RAM (700 MHz) plus 10 MB embedded DRAM (eDRAM) frame buffer • Video Resolution - 16:9 widescreen 720p, 1080i, 1080p (will down sample to standard definition)
Xbox 360: Specs Cont. • Sound - Supports 5.1 Dolby Digital Sound • Network - Bandwidth of 22.4 GB per second • WMV HD and M-PEG 2 decoder • Drives – 12x dual-layers DVD; HD DVD drive offered as $179 add-on (for movies only) • Storage - 60 GB of hard drive storage
Xbox 360 Accessories • Controllers (Wireless or non Wireless) • Wireless Gaming Receiver • Messenger Kit • Universal Media Remote • Steering Wheel • Guitar • Head Set • Live Vision Camera • Detachable Hard Drives • Memory Units • Intercoolers
Xbox 360: Xbox Live • Online Multiplayer Gaming and Digital Media Delivery Service • Release Date: November 2002 • 8 million users today • Game achievements, score, reputations • Xbox Live Marketplace • “Gamertags” • “Trueskill”
Xbox Focus • Large Game Database • Online Capabilities • Netflix • Entertainment System • Graphics
Playstation 3 • Launched November 17, 2006 • Predecessor of Playstation 2 • Developed by Sony • Seventh Generation Video Game Console
Playstation 3 Hardware/Accessories • Cell Microprocessor • 3 GHz Power Processing Elements • GPU is NVIDIA G70 • Blu Ray, DVD, and CD drives
PS3 Accessories • Sixaxis Controller • BD Remote • Playstation Eye • Digital Video Recorder • Ethernet Cable • Power Cable • USB Cable • Composite Video/Audio Cable
PS3 Software • Downloadable and Updatable Software • Xross Media Bar
Playstation Network • Unified On line Service • Playstation Store • Playstation Network • Playstation Portable connectivity
PS3 Discrepancies • High Price • Lack of Game choice • #8 in top 21 screw ups according to PC World
PS3 Focus • Connectivity • Personalization • Download Capabilities • Shopping • Up Load Capabilities • Networking • Playstation Home
Nintendo Wii • Launched September 14th, 2006 • Developed by Nintendo • Seventh Generation Video Game Console • Successor to the Game Cube
Wii Hardware • Secure Digital Cards • CPU IBM power PC based “broadway” • GPU ATI “Hollywood” • 512 MB
Wii Remote • Motion sensing capability • Accelerometer and Optical Sensor technology • Remote control based design • Bluetooth
Wii software • Wii Homebrew • Linux • Twilight Hack
Wii Wi-Fi connection • Wii connect24 • Downloadable content • Friend Codes • Pay and Play
Interview results from present video game console owners Choice-Supportive Bias • a tendency to retroactively ascribe positive attributes to an option one has selected • Wii owners favored the Wii • Xbox 360 owners favored the Xbox 360 • PS3 owners favored the PS3
Interview results from potential video game console consumers Compatibility concerns • backward compatibility (ability to play games from older console versions) • PS3 has dropped backward compatibility • Microsoft's Xbox 360 can play older Xbox games, but each game requires its own software emulator (which can be downloaded from Microsoft) • The Nintendo Wii can accept GameCube games, plus its Virtual Console feature lets you play downloaded games from even older systems like Sega Genesis.
What consumers looked for? • Consider the games • Who will be playing? • Are you interested in extras like online gaming or playing movies? • Consider capacity
Best family-friendly game console Nintendo Wii PROS: • Motion-detection game controllers • Fun for groups • Also plays old Nintendo games • Physical Therapy Tool CONS: • Online gaming cumbersome • Battery life in controllers • No CD or DVD playback
Best high-end gaming console Microsoft Xbox360 PROS: • Realistic, high-tech graphics • User-friendly interface • Wide game selection CONS: • No Wi-Fi capability • Reliability issues on older consoles • Oversized power supply
Best Multimedia game console Sony PlayStation 3 PROS: • Has built-in Blu-ray player • High-definition graphics • Realistic, immersive games • Quiet operation CONS: • Expensive • No backwards compatibility • Online play not as good as Xbox 360 • Fewer game titles than Xbox 360
Xbox 360: Sales • Over 22 million units sold Worldwide • 13 million in United States • 6 million in Europe • 1 million in Japan
PS3: Sales • 16.84 million worldwide • 5 million in the United States • 5 million in Europe • 2.5 million in Japan
Wii: Sales • World Wide-34 million units • America- 15 million Units • Japan- 7 million units
PS3-Wii-Xbox360 Sales Conclusion • -Nintendo Wii leads worldwide sales with 34 million • -Nintendo Wii leads US sales with 15 million, Xbox 360 coming at 13 million • Nintendo Wii leads Japan with 7 million • Xbox 360 leads Europe with 6 million
Popularity and Appeal: Conclusion • -Nintendo Wii appeals to all ages, has multiple accessories and desired game play • -Gaming Consoles expanding to all levels of technology, user appeal • -Music, DVD, Online gaming, Photos