1 / 31

Make music learning and appreciation easy for everyone

Make music learning and appreciation easy for everyone. Eric Yung CEO www.playnote.com. PLAYNOTE. 2010. Found in 2010 Musicians and Technology Experts. OCT. Make music learning and appreciation easy for everyone. Core Technology. Digital Ear. Artificial Intelligence. Cloud

lucie
Download Presentation

Make music learning and appreciation easy for everyone

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Make music learning and appreciation easy for everyone Eric Yung CEO www.playnote.com

  2. PLAYNOTE 2010 • Found in 2010 • Musicians and Technology Experts OCT Make music learning and appreciation easy for everyone

  3. Core Technology Digital Ear Artificial Intelligence Cloud Computing 101001010001 101001 • Handling of all style of singings and playings • Handling of all kinds of combination • Perfect accuracy – Professional grade for exam

  4. Eric Yung Co-Founder, former Executive Director Perception Digital (HKEX: 01822) A company focuses in R&D of multimedia and IT equipment Guest Lecturer, HK Institute of Education Music Performance and Technology MBA, HKUST MPhil, BEng in Electronic Engineering, HKUST LLB, University of London

  5. Learning Professional Music • Need music teachers • Need to arrange lesson time with music teachers • Very high fee

  6. Music Examination • Worldwide examination authorities • ABRSM (England) TCL (England) • AMEB (Australia) RCM (Canada) • ANZCA (Australia) CCOM (China)

  7. Music Examination • Syllabus of Examination Songs performance (50%-60%) Scale & Arpeggios (10%-20%) Merit? Distinction? Aural Test (10%-20%) Sight-Reading (10%-20%)

  8. Music Examination • Aural skills include Rhythm Clapping Melody Singing Features Recognition

  9. Current Solutions • Teach aural skill during music instrument lesson. • Train features recognition skill at home.

  10. Problems – Student side • Not enough time to learn aural skill during lesson for music instrument • Cannot train singing and clapping skill after lesson. • Questions in CD are for features recognition training only and no feedback on performance.

  11. Problems – Teacher side • Not all music teachers can teach aural skills. • Music teachers do not want to teach.

  12. Our Solution - AURALBOOK Apps for Tablet or Smartphone Digital Ear Artificial Intelligence Cloud Computing 101001 101001010001

  13. Our Solution - AURALBOOK All recordings and results are saved in cloud server. Teachers and parents can retrieve through internet.

  14. Intellectual Properties The 1st in the world • Patent granted • “System and Method for Musical Instrument Education”, US Patent No US7,332,664 • Patent filed and pending • “Device and Method for Music Education”, EU Patent Application No. 12176393.2, • PCT Patent Application No. PCT/CN2012/078648, HK Patent Application No. 12106931.5

  15. How user can get it • Freemium business model: Apps with few questions Additional questions • Sales Channel: In-Apps Purchase Music/Kids Center Lower sales price plus commission Individual music teachers Lower sales price plus rebate

  16. Sales Price per Book • Provided extra 3 books in each grade • Each book provides 60 questions • User can buy 1 book at a time or 3 books together

  17. Global Market England Hong Kong Australia Canada

  18. Award Hong Kong ICT Awards 2012 - Gold Award Best Lifestyle (Learning and Living) Award

  19. Award Asia Pacific ICT Awards (APICTA) 2012 Grand Award - Best Startup Award Merit Award - Best eLearning Award

  20. Media “PLAYNOTE, the developer of AURALBOOK, is just a small-middle size company, but they can develop a product with such high level of creativity and quality. It is great!” “It can help students to get a higher mark in the Aural Test.”

  21. Media “Even parents do not know about music, parents can still assist and monitor the music learning progress of kids with this App.” “Just like a 24-hours music teacher at your home.”

  22. Media “AURALBOOK breaks the tradition of 1-to-1 teaching mode and allow students to use App to prepare music examination”

  23. Media - Users’ Comment “The best feature is that it can say encouraging message and tell the correction method. It is very easy to use. ” Mother of a son who takes ABRSM Grade 3 Piano Exam “This App can assist parent to help kid to review. The design of the system just like a game and can attract student to learn. ” Mother of a son who takes ABRSM Grade 1 Cello Exam

  24. Media - Users’ Comment “I think the App is great it can judge my singing voice automatically. No App in the market can provide the same feature and so I cannot practice this part by myself before.” Lady who takes ABRSM Grade 5 Piano Exam

  25. Market Response Tim Topham Piano Teacher & Performer Melbourne, Australia http://www.timtopham.com

  26. Market Response “This is a great App” Dr. Cerian Webb Associate Lecturer University of Cambridge “I have to say they were very helpful” ChaimHanstater Violin teacher, Currently living at Belgium “I just wanted you to know what a great app you have provided us.” Kris Spiteri Piano teacher, Currently living at Malta

  27. Market Response “I wish I had so much support when I learnt the piano... iPhone app to help Lauren’s ABRSM piano exam... Check it out if you need help with aural tests!” Mother of a daughter who is learning ABRSM grade 1 piano Currently living at Southsea, England “It really helps my son who will take ABRSM exam in the coming march to practice aural at home. Excellent!” Mother of a son who is learning ABRSM grade 3 music Online feedback in AppStore

  28. Social Responsibility • Music Examination seminars • Popularize education for public • Taught by HKiED Lecturer

  29. Market Potential • 1.3M+ exam candidates • worldwide EVERY YEAR • (Source: Annual report of examination authorities worldwide) • 60M+ music students at China • 50+ millions of piano students • 10+ millions of violin students • (Source: China Musical Instrument Association 中國樂器協會) • Age 3+ kids • start the first lesson of singing and • music listening

  30. Product Roadmap Software Products Aural Training [AURALBOOK] Sight-Reading Training (2014) Instrument Playing Training (2015) • Cross Selling • Music score sheet • Concert ticket • Teacher referral • Performance referral Community Products

  31. PLAYNOTE Can magically hear and analyze human singing, clapping and instruments playing. Instant professional commentswith real voices 101001 101001010001 Patent granted technology and Award winning application Artificial intelligence and cloud computing for professional music education Huge market growth potential in China and Worldwide Millions of music students in China Led by experienced entrepreneur with proven record Co-Founder of technology start-up, which is listed in HKEX already

More Related