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Make music learning and appreciation easy for everyone - PowerPoint PPT Presentation

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Make music learning and appreciation easy for everyone. Eric Yung CEO PLAYNOTE. 2010. Found in 2010 Musicians and Technology Experts. OCT. Make music learning and appreciation easy for everyone. Core Technology. Digital Ear. Artificial Intelligence. Cloud

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  • Found in 2010
  • Musicians and Technology Experts


Make music learning and appreciation easy for everyone

core technology
Core Technology









  • Handling of all style of singings and playings
  • Handling of all kinds of combination
  • Perfect accuracy – Professional grade for exam
eric yung
Eric Yung

Co-Founder, former Executive Director

Perception Digital (HKEX: 01822)

A company focuses in R&D of multimedia and IT equipment

Guest Lecturer, HK Institute of Education

Music Performance and Technology


MPhil, BEng in Electronic Engineering, HKUST

LLB, University of London

learning professional music
Learning Professional Music
  • Need music teachers
  • Need to arrange lesson time with music teachers
  • Very high fee
music examination
Music Examination
  • Worldwide examination authorities
  • ABRSM (England) TCL (England)
  • AMEB (Australia) RCM (Canada)
  • ANZCA (Australia) CCOM (China)
music examination1
Music Examination
  • Syllabus of Examination

Songs performance


Scale & Arpeggios




Aural Test




music examination2
Music Examination
  • Aural skills include







current solutions
Current Solutions
  • Teach aural skill during music instrument lesson.
  • Train features recognition skill at home.
problems student side
Problems – Student side
  • Not enough time to learn aural skill during lesson for music instrument
  • Cannot train singing and clapping skill after lesson.
  • Questions in CD are for features recognition training only and no feedback on performance.
problems teacher side
Problems – Teacher side
  • Not all music teachers can teach aural skills.
  • Music teachers do not want to teach.
our solution auralbook
Our Solution - AURALBOOK

Apps for Tablet or Smartphone









our solution auralbook1
Our Solution - AURALBOOK

All recordings and results are saved in cloud server. Teachers and parents can retrieve through internet.

intellectual properties
Intellectual Properties

The 1st in the world

  • Patent granted
  • “System and Method for Musical Instrument Education”, US Patent No US7,332,664
  • Patent filed and pending
  • “Device and Method for Music Education”, EU Patent Application No. 12176393.2,
  • PCT Patent Application No. PCT/CN2012/078648, HK Patent Application No. 12106931.5
how user can get it
How user can get it
  • Freemium business model:

Apps with few questions

Additional questions

  • Sales Channel:

In-Apps Purchase

Music/Kids Center

Lower sales price plus commission

Individual music teachers

Lower sales price plus rebate

sales price per book
Sales Price per Book
  • Provided extra 3 books in each grade
  • Each book provides 60 questions
  • User can buy 1 book at a time or 3 books together
global market
Global Market


Hong Kong




Hong Kong ICT Awards 2012 - Gold Award

Best Lifestyle (Learning and Living) Award


Asia Pacific ICT Awards (APICTA) 2012

Grand Award - Best Startup Award

Merit Award - Best eLearning Award


“PLAYNOTE, the developer of AURALBOOK, is just a small-middle size company, but they can develop a product with such high level of creativity and quality. It is great!”

“It can help students to get a higher mark in the Aural Test.”


“Even parents do not know about music, parents can still assist and monitor the music learning progress of kids with this App.”

“Just like a 24-hours music teacher at your home.”


“AURALBOOK breaks the tradition of 1-to-1 teaching mode and allow students to use App to prepare music examination”

media users comment
Media - Users’ Comment

“The best feature is that it can say encouraging message and tell the correction method. It is very easy to use. ”

Mother of a son who takes ABRSM

Grade 3 Piano Exam

“This App can assist parent to help kid to review. The design of the system just like a game and can attract student to learn. ”

Mother of a son who takes ABRSM

Grade 1 Cello Exam

media users comment1
Media - Users’ Comment

“I think the App is great it can judge my singing voice automatically. No App in the market can provide the same feature and so I cannot practice this part by myself before.”

Lady who takes ABRSM Grade 5 Piano Exam

market response
Market Response

Tim Topham

Piano Teacher & Performer

Melbourne, Australia

market response1
Market Response

“This is a great App”

Dr. Cerian Webb

Associate Lecturer

University of Cambridge

“I have to say they were

very helpful”


Violin teacher, Currently living at Belgium

“I just wanted you to know

what a great app you

have provided us.”

Kris Spiteri

Piano teacher, Currently living at Malta

market response2
Market Response

“I wish I had so much support when I learnt the piano... iPhone

app to help Lauren’s ABRSM piano exam... Check it out if you

need help with aural tests!”

Mother of a daughter who is

learning ABRSM grade 1 piano

Currently living at Southsea, England

“It really helps my son who will take ABRSM exam in the

coming march to practice aural at home. Excellent!”

Mother of a son who is

learning ABRSM grade 3 music

Online feedback in AppStore

social responsibility
Social Responsibility
  • Music Examination seminars
  • Popularize education for public
  • Taught by HKiED Lecturer
market potential
Market Potential
  • 1.3M+ exam candidates
  • worldwide EVERY YEAR
  • (Source: Annual report of examination authorities worldwide)
  • 60M+ music students at China
  • 50+ millions of piano students
  • 10+ millions of violin students
  • (Source: China Musical Instrument Association 中國樂器協會)
  • Age 3+ kids
  • start the first lesson of singing and
  • music listening
product roadmap
Product Roadmap

Software Products

Aural Training [AURALBOOK]

Sight-Reading Training (2014)

Instrument Playing Training (2015)

  • Cross Selling
  • Music score sheet
  • Concert ticket
  • Teacher referral
  • Performance referral




Can magically hear and analyze human singing, clapping

and instruments playing. Instant professional commentswith real voices



Patent granted technology and Award winning application

Artificial intelligence and cloud computing for professional music education

Huge market growth potential in China and Worldwide

Millions of music students in China

Led by experienced entrepreneur with proven record

Co-Founder of technology start-up, which is listed in HKEX already