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Donate Life Hollywood. Working Together to Entertain - Enlighten - Inspire. Tenaya Wallace OneLegacy Communications Specialist Donate Life Hollywood Campaign Director. Why Donate Life Hollywood?. Why Donate Life Hollywood? Research.

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working together to entertain enlighten inspire

Donate Life Hollywood

Working Together to

Entertain - Enlighten - Inspire

Tenaya Wallace

OneLegacy Communications Specialist

Donate Life Hollywood Campaign Director

why donate life hollywood research
Why Donate Life Hollywood? Research
  • Effect of Entertainment Media on Public Willingness to Donate Organs
    • People believe and

are motivated by

television storylines,

positive and negative

    • Public does not have

personal experience to

counter what they see on

television

donate life hollywood goal
Donate Life Hollywood Goal

1. Increase the number of inspiring organ and tissue donation/transplant storylines

2. Increase the public’spositive perception oforgan and tissue donation

3. Increase donor designation and consent

slide5

Donate Life Hollywood Tactics

Build relationships

Be helpful

Tell stories of Hope,

Generosity,

Transformation

and Love

Engage the Donate Life community

slide6

Donate Life Hollywood: Relationships

DLH letter for ER’s season premiere

  • Positive letter built a relationship with Dr. Joe Sachs
  • Consultation with John Wells
  • Best “approach” on television in “Old Times”
donate life hollywood relationships1
Donate Life Hollywood: Relationships

Engaging celebrities

  • Donate Life Hollywood Ambassadors
  • Identifying donors
  • Person of the Year
donate life hollywood consultation
Donate Life Hollywood: Consultation
  • Breakfast with Carol Barbee
  • Shared anecdotes
  • Reviewed every script
  • Recommended experts
donate life hollywood expose our stories
Donate Life Hollywood: Expose our Stories
  • Support documentaries
  • Work with talk shows
  • Promote reality shows
donate life hollywood engage the donate life community
Donate Life Hollywood: Engage the Donate Life Community

Get Activated

  • Join Donate Life Hollywood on Facebook
  • Write letters
  • Promote shows
  • Take surveys
  • Vote
  • Become a Donate Life Hollywood Fan
  • Become an expert
  • Invite Hollywood to the Film Festival
  • twallace@onelegacy.org
donate life film festival
Donate Life Film Festival
  • Workshops
  • Screenings
  • Experts

Be a resource!

Expand our network!

donate life hollywood results
Donate Life Hollywood Results

“The Three Rivers Effect”

  • 6% nationwide increase
  • 4 consents
  • 10 lives saved/enhanced
  • Thousands of registrants
  • CBS partnership