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Science Writing and the Mainstream Media

Science Writing and the Mainstream Media. Will Ferguson Mentor: Tom Beal, Arizona Daily Star science writer 21 st annual Arizona Space Grant Consortium Symposium-Arizona State University, Phoenix, Arizona, April 21, 2012. Outline. Finding quality research

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Science Writing and the Mainstream Media

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  1. Science Writing and the Mainstream Media Will Ferguson Mentor: Tom Beal, Arizona Daily Star science writer 21st annual Arizona Space Grant Consortium Symposium-Arizona State University, Phoenix, Arizona, April 21, 2012

  2. Outline • Finding quality research • How to make people care-discovering the practical applications. • Intuitive, informative, accurate • How effective is the mainstream media?

  3. How to find good science Swirling around a central star, those accumulations of dust and debris provide the raw materials for nascent planets and witness collisions among asteroids Credit: UANEWS/JAXA)

  4. Natural characteristics of the area • University news service • Technology transfer • Talk to researchers

  5. Example: HiRISE camera finds signs of water on Mars Dark, finger-like patterns on martian slopes imaged by the UA controlled HiRISE camera. Credit: NASA

  6. Interesting aspects of complicated research Researchers at McGill University have grown supersoldier ants in different species of pheidole ants. The oversized ants have enormous heads and jaws compared to a regular sized ant. Credit: Alex Wild

  7. Intuitive yet ACCURATE

  8. Results of a delicate balancing act

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