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R EADING i s F UNDAMENTAL. A Skilled Workforce Begins with a Prepared Child. Every community faces the pressures of a changing employment landscape, and Hampton Roads is no different. 85% of new job growth is in the technology and services arena

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A Skilled Workforce Begins with a Prepared Child

  • Every community faces the pressures of a changing employment landscape, and Hampton Roads is no different.
  • 85% of new job growth is in the technology and services arena
  • 65% of service jobs require increasing levels of skill with technology aids
  • Very few jobs today can be accomplished without being able to read and source information

A Skilled Workforce Begins with a Prepared Child

  • Every day life is increasingly dependent on being able to read, comprehend and manage large amounts of information
  • Failure for a child to attain their on grade literacy level by the time they reach 4th grade typically will result in a non productive citizen who is often lost to society.
  • Raise a Reader (Project Head Start) essentially does what RIF does but that program stops when a child begins school and it does not cover the entire population of preschool/school age children.

In Norfolk the functional illiteracy rate is 12%

ABOVE the national average:

29% of adults!




  • Three themed events per year
  • Each event has THREE parts:
    • Pre-Activity:themed activity designed to engage the students in reading for information and knowledge
    • Distribution:where students receive books that match the activity theme
    • Post-activity:Teachers reinforce book ownership by assessing what students learned form their books and how they are taking care of their books

What is a THEME?

A subject area that the events activities and books center around. Examples are: Inventors, Heroes, Culture or Math



The combination of activities, themes and getting books related to the themes ties information gathering and book ownership together.

Students are motivated to OWN information!

…Let Me Tell You How!
  • We want your organization to provide a team of volunteers (8-12) who can do two hours training and then participate at three readings over the year. The initial 2008-2009 reading is complete.
  • Each reading involves 3 hours at the school.
  • A smaller group would be asked to follow up the reading by distributing books at the same schools, again taking three hours.

Encourage Employees to Volunteer

Event Volunteers: Pre-activity and Book Distribution Day

Eight volunteers assigned to each school for each visit. There are 2 visits per event (Pre-activity and Distribution) and 3 events per year.

    • Event volunteers commit to 3 hours each time they visit a school.
    • School Visits are either: Pre-activity OR Book distribution days
  • VOLUNTEERS HAVE ONE THING IN COMMON: The interaction with students ENERGIZES them!

This is NOT Just Reading to Kids!

  • Volunteers are trained to not just read to children – but how to engage them in learning new information.
  • In addition to reading, a sampling of activities includes:
  • Creating ads to sell a story
  • Measuring, counting and other skill builders
  • Changing the endings to stories – or even the characters!

Sponsoring a School or Book Day


The program is extremely economical. The cost per child for three activity days and three free books in under $6.00 per child. Yet, for many of the children we work with these are the FIRST books they OWN!


Now is the time for us to join forces

and reach every child with this message:

“We want you to be successful –

because we want you to be part of our future.”


When RIF day comes our school children

light up to see the volunteers.

Be a part of something that has a tangible impact on our children.

Be A Part of RIF!

Thank You!

For more information please contact:

The Rotary Club of Norfolk

414 West Bute Street, Norfolk, 23510



Current VolunteerTeams

Electronic Systems Incorporated

Federal Bureau of Investigation

The Foleck Center for Cosmetic, Implant, and Restorative Dentistry

Landmark Communications (multiple)

The Norfolk Foundation

Norfolk State University

Old Dominion University

Lady’s & Men’s Monarchs Basketball Teams


Westminster-Canterbury on Chesapeake Bay