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Cultural Studies. of Stuart Hall. Cultural Studies vs. Media Studies. Believes that mass media helps those in power to maintain dominance. Believes that media exploits the poor and powerless. Most of us are unaware of our idealogies and their impacts on our lives.

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cultural studies

Cultural Studies

of Stuart Hall

cultural studies vs media studies
Cultural Studies vs. Media Studies
  • Believes that mass media helps those in power to maintain dominance.
  • Believes that media exploits the poor and powerless.
  • Most of us are unaware of our idealogies and their impacts on our lives.
    • Hall defines ideologies as the mental frameworks which different classes and social groups deploy to make sense of the way society works.
hall s view of mass com research
Hall’s View of Mass Com Research
  • Research serves the myth of democratic pluralism
    • Society is held together by common norms
      • Equal opportunity
      • Respect of diversity
      • Individual rights
  • Hall uses the term, hegemony to describe society’s dominance of “haves” over its “have-nots.”
  • Hall doesn’t subscribe to strict economic determinism, but thinks that it’s an over-simplification.
  • Believes that media hegemony is not a conscious plot.
making meaning through discourse
Making Meaning Through Discourse
  • Hall states that the primary function of discourse is to make meaning.
    • Words and other signs contain no intrinsic meaning.
    • “Words don’t mean; people mean.”
      • (Griffin, 2012, p. 346-7)
  • Hall’s question: Where do people get their meanings?
    • They learn what signs mean through communication and culture.
  • Miss Representation
    • http://www.oprah.com/own-doc-club/Miss-Representation-Trailer
    • Barbie empowering girls commercial.
post 9 11 media reality tv
Post-9/11 Media & Reality TV
  • Why do some people in other countries hate Americans?
    • Interpretations of television, movies, and music as a way of life in America.
    • Conversation of Peter Jennings and Ted Koppel on the night of 9/11.
  • Criticism of Bush by media.
    • Short-lived, followed by apologies.
    • Bush asking Americans to go out and support the American economy with big ticket-item purchases.
  • Extreme Makeover: Home Edition.
    • Luke Winslow, business communication professor at University of Texas.
    • Morality lessons.
    • Supports the “American Dream” myth.
  • “… a primary goal of ideological scholarship is to bring comfort to the afflicted and afflict the comfortable by questioning taken-for-granted assumptions…” (Winslow, 2010, p. 286).
critique
Critique
  • Hall, a lead figure in cultural studies is criticized for his lack of attention to gender issues.
  • Criticized for not offering solutions to problems that he identifies.
  • Praised for bringing focus on power when studying meaning.