Broadband Panel: NASUCA Mid- Year Meeting Debra Berlyn Consumer Policy Solutions
Broadband… Where it is: 63% of adults have broadband in their home Where it ain’t: Only 30% age 65 and older have broadband in their home Where it oughta be: In every home , regardless of age, income, ethnic background or other factors.
Reasons for not having broadband at home* Relevance 50% Price 19% Availability 17% Usability 13% * Pew Internet & American Life Project, April 2009
Demographic Reasons for not having broadband (or Internet access)* For those Age 65 + Relevance 44% Availability 26% Price 27% Usability 59% *Pew Internet & American Life Project April 2009
Other Barriers to Adoption and Retention of Broadband Online Safety and Privacy is a very important or somewhat important issue to online users 95% feel that Internet safety is a very important or somewhat important issue to them; 97% feel that protecting personal privacy is very or somewhat important to them; 56% do not have enough or not privacy at all online. Across generations, protecting personal privacy is very or somewhat important to 99% of older Americans, 98% of parents and 93% of teens