1 / 16

Stageworks

Stageworks. Theatre Production Specialists. Media Plan Presented by Jeremy Pinchuk. Situation. What is Stageworks? A new startup dedicated to helping independent theatre thrive in Montreal. Why are we here?. The Need

lshaw
Download Presentation

Stageworks

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Stageworks Theatre Production Specialists Media Plan Presented by Jeremy Pinchuk

  2. Situation • What is Stageworks? • A new startup dedicated to helping independent theatre thrive in Montreal

  3. Why are we here? • The Need • Many independent groups devote their energy solely to the actors’ performances • “Behind the scenes” aspects often neglected • Our Mission • Support independent theatre in Montreal • Promote design, production, and marketing as part of the storytelling process • Remove the barriers to quality production values • How we will achieve it • Advise on design and budgeting/fundraising strategies • Fully-equipped scene shop and office space available for rent • Workshops and training sessions

  4. Background • Professional Skills • Copywriting, Graphic design, Desktop publishing, Web design • Marketing and communication for small business • Operations management for small business • Education and Training • BFA Major in Theatre, Concordia University 2004 • Diploma in PR, Concordia University Continuing Education 2016 • Professional Experience • Freelance Designer / Stage Manager / Consultant 2001 - present • Dora Wasserman Yiddish Theatre, various functions 1998 - 2015 • Production Manager / Designer, Bialik High School 2003 - 2008 • Technical Supervisor, Cazalet Studio (Concordia) 2003 - 2006 For more information visit www.jeremypinchuk.net

  5. Target Markets • Independent theatre companies • Groups that don’t have a permanent management apparatus • Emerging artists • Looking for opportunities and additional training

  6. Objectives • Build awareness of the company • Social Media “share” rate of 50% • Generate new business inquiries • Appear in online directories and other listings • Bring in clients • Minimum 8 production clients in the first year • Consulting clients • Shop rentals • Secure repeat business through excellent service

  7. Evaluation • Have we achieved the expected PR visibility? • Parameter Target • Rate of Social Media content “shares” 50% • Response rate to the direct mail campaign 20% • Traffic at our Expo-Scène booth 20/day • Did it bring in the expected number of clients? • Parameter Target • Number of new production clients 8 • Rate of repeat clients 75%

  8. Evaluation • Have we met our budgetary expectations? • Parameter Target • Projected expenses $6000 • Additional subcontracting None • Other metrics • Social media referrals • Unique visitors to our website • Client satisfaction survey

  9. Strategy • Social Media • Targeted Mail • Online Publicity • Traditional Media • Special Events

  10. Tactics • Social Media – Engage the community • Cross-Promotion • Promote clients’ shows on our social media outlets • Facebook: Build interest and awareness • Text posts about the company and what we do • Image and video about what goes on • Solicit client testimonials • LinkedIn: Create and post instructional content • White papers on design principles • Write-ups of ongoing projects, case studies, etc. • YouTube: Promotional and instructional videos • Professional promotional video • How-to videos • Behind-the-scenes videos

  11. Tactics • Targeted Mail – Outreach to prospective clients • Companies • Postcards sent to prospective client companies • Rental companies (props, costumes, equipment) • Performance and rehearsal venues • Individuals • Reach out through schools, institutions • Personal networks • Industry associations

  12. Tactics • Online Publicity • Company website • Regular email updates to client list • Listing on other industry directories and email services: • QDF • CAEA/UdA • PACT • CITT • APASQ • CALQ

  13. Tactics • Traditional Media – Local & industry publications • Purchase traditional print ad space • Special Interest or Feature stories • Special Events • Information table at EXPO-SCÈNE • Increase exposure to the technically-minded • Network with suppliers, vendors, designers, producers • Open House launch event • Invite industry players, opportunity to network • Tour of the facility

  14. Budget – Year 1 • Social Media (in-house) • Facebook 10 hrs/month • LinkedIn 15 hrs/month • YouTube 1 day/video • Website • Domains (per year) $ 100 • Hosting (per year) $ 100 • Design in-house • Video Production • Promotional video $3000 • Behind-the-scenes videos in-house • How-to videos in-house • Launch Event • Refreshments $ 150 • Décor $ 100 • Promotional Printing • Graphic design in-house • Postcards (Qty: 1000) $ 200 • Business cards (Qty: 1000) $ 100 • Canada Post $ 100 • Expo-Scène • Exhibitor fee $1200 • Display banner $ 150 • Representation (2 days) staff • Miscellaneous • Organizational memberships $ 200 • Paid listings/ads $ 200 • Reserve funds $ 400 Total Budget: $6000

  15. Timeline • Grand Opening: May 1, 2017 • Companies are planning upcoming season • Students graduating, planning careers • Summer stock, Fringe Festival

  16. Stageworks Theatre Production Specialists Thank You

More Related