Benefits of social media for business to an organisation

1. Benefits of social media for business to an organisation LO3 P1 Florence Morris-Duffin 9406 The Blandford School

2. Improved sales, reduced costs • Keeping the brand new and fresh in the eyes of a customer leads to improved sales • Repetition of advertising is the best way to get a brand name across to the customer. Social media makes this easy by allowing you to post updates and messages as much as you like • To post a tweet or share a link on Facebook is free, making advertising this way a lot more economical than paying for an advert in the form of a flyer or TV ad.Even if a company brings in a social media advertising expert, it is still usually less expensive than paying for adverts, and ends up much more beneficial to a company Florence Morris-Duffin 9406 The Blandford School

3. Wider market place • Social media is used all over the world, it is not specific to one area that an advertisement in a magazine or TV advert would be. • Allows for networking between other entrepreneurs and businesses that would otherwise be geographical unsuitable Florence Morris-Duffin 9406 The Blandford School

4. Better customer and product awareness • With social media, you can provide better customer service • Customers can easily ask use social media to ask questions, comment or voice concerns on a product • This allows for the organisation to respond to the query and also predict future trends (e.g. if there is a bad response to a product in the first few weeks of it’s sale, they may need to repackage and rebrand it, or if a product is causing concern among users, remove it from sale) Florence Morris-Duffin 9406 The Blandford School

5. Reflects the business/brand • Allows the brand to be portrayed as the brand want it to be • E.g. an organic baby food brand would want to show they are family friendly and down to earth, so might give out vouchers for family amusements, or • Allows businesses to ‘humanize’ the brand • To make the brand connected to customers because there are real, relatable people behind the organisation • Show ‘behind the scenes’ looks into the business and employees, and communicate with customers in a more relatable way • People don’t want to buy from a business, they want to buy from a person Florence Morris-Duffin 9406 The Blandford School

6. Gains loyalty between customers and brand • A strong social media presence makes customers feel more loyal and comfortable with the brand • Organisations can post updates and information that customers may find interesting • Engaging content is a step into customers using and interacting with the brand, and therefore feeling comfortable with it and possibly recommending it to others • Word of mouth is a great way of advertising, and having a great social media base helps with that Florence Morris-Duffin 9406 The Blandford School

7. Sources of information • http://www.business2community.com/social-media/5-undeniable-benefits-social-media-businesses-maximizing-0853937#!T0OU8 • http://adsolutions.yp.com/small-business-marketing-center/small-business-marketing-articles/8-benefits-of-social-media-for-small-business