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2013 National Leadership Conference

2013 National Leadership Conference. Running a Workshop Program. John Kiley, District Director, North Carolina Ed Reardon, Past Workshop Chair, Orange County, CA. Grow Your Brand. Workshops increase your awareness among the business community More workshops lead to more: F2F clients

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2013 National Leadership Conference

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  1. 2013 National Leadership Conference Running a Workshop Program • John Kiley, District Director, North Carolina • Ed Reardon, Past Workshop Chair, Orange County, CA

  2. Grow Your Brand • Workshops increase your awareness among the business community • More workshops lead to more: • F2F clients • Members • Sponsors • Presenters

  3. Grow Your Brand • Any chapter can increase workshop count • We present just a few examples that are easy to implement using partnerships: • Educational Institutions • Libraries • Constant Contact

  4. Chapel Hill: In Detail • Free workshops & Internal Presenters only • Principal partners: • UNC Kenan Flagler Business • Durham Tech • Chatham County College • Local Incubators • NC Employment Security

  5. Chapel Hill: In Detail • Programs Offered: • Business Plan Development • Planning and Execution • Brand Management • Introduction to SCORE

  6. What’s Worked – College Partnership • Students become clients • Teachers become Mentors • Mentors become TA’s (teaching assistants) • A Thousand Years of Experience • This process bridges the “age gap.”

  7. Orange County: In Detail • Mixed Business Model: free and paid workshops • Internal Resources • Workshop Management Team • Presenters • Email Marketing

  8. Orange County: In Detail • Partnerships • Non-SCORE Presenters • Libraries • City Halls • Universities • Constant Contact

  9. Orange County: In Detail • Events: • Social Media Days • Women Business Owners Annual Conference • CEO Forum • Women in Business Networking Breakfasts

  10. What’s Worked - Library Partnership • FY Wrkshps Attendees Comment • 05 25 658 1st full yr • 06 37 907 • 07 62 1161 • 12 91 4307 9 locations

  11. What’s Worked - Library Partnership • Public library Bylaws forbid user charging for an event. • Library generally charges rental fee, but waived for SCORE because we foster business in its community. • “User Friendly” location • Easy to implement

  12. What’s Worked – Constant Contact Partnership • FY Wrkshps Attendees Comment • 12 15 958 5 mos • 13 35 1010 June YTD

  13. What’s Worked – Constant Contact Partnership • CC provides speakers expert in social marketing. • All are independent business folks. • Speakers do not “sell” their service. • SCORE OC provides location and logistics • CC and SCORE OC market • Seemingly insatiable demand for social media marketing workshops

  14. Summary • Create strategic partnerships – either for presenters, space or marketing purposes • Know the needs of your partners. • Do Email Marketing • Tap members who are doers

  15. Summary • Do not just teach but Promote: • Promote – before to attract attendees • Promote – afterwards to attract new mentors • Promote – afterwards to get community recognition

  16. What You Can Do Now • Partner with a library for a free location • Partner with Constant Contact to source social media marketers • Partner with your university or community college

  17. Collaboration • Who is running a unique workshop? • Are you willing to share your successful presentation? • Email education@score.org

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