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brand awareness

Brand awareness

loveybenipal
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brand awareness

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  1. CONTENTS • Meaning & Definition • Brand awareness steps • Importance of Brand awareness • Brand awareness strategies

  2. BRAND AWARENESS MEANING The extent to which consumers are familiar with the qualities or image of a particular brand of goods or services. Definition Brand awareness is the level of consumer consciousness of a company. It measures a potential customer’s ability to not only recognize a brand image, but to also associate it with a certain company’s product or service.

  3. STEPS OF BRAND AWARENESS • Identify Your Target Customers. ... • Publish and Distribute Content That Your Audience Wants. ... • Tap into the Power of Social Media. ... • Leverage User-Generated Content. ... • Partner with Influencers. ...

  4. IMPORTANCE OF BRAND AWARENESS • Increase market shares and sales:  Make people more aware of your brand — especially by targeting relevant, high-quality audiences — and you increase your chances of generating conversions and dominating your market. • Scale in new places : You can use brand awareness campaigns to scale your content and messaging across new channels—reaching new audiences and feeding the top of the funnel from a variety of platforms • Improve brand perception: Brand awareness campaigns don’t just help more people know about your business; they can also change how people think about your business

  5. STRATEGIES OF BRAND AWARENESS •  Referral programs : Users will gladly spread word of your product or service when they know they’ll get an added perk. Drop box is a great example of how smart referral programs can growth hack a business •  Impressive guest content : Another great way to get your brand known on the web is to deliver ultra valuable, gorgeous looking content to share on other blogs. 

  6. Freebies : Everyone loves free stuff! Put your brand name on koozies, pens, Frisbees, etc, then give away your items at local festivals. • Social media contests : Run a social medicontest in which contestant submit a photo or video, with other users voting for their favorites. Contestants will share the link with friends and family to get more votes, building your brand awareness as a result. •  Unique personality : One surefire way to increase band awareness is by giving your brand a fun, unique brand identity. If you work in an industry were a little dose of comedy or personality is appropriate, being outrageous can make your brand extremely memorable.

  7. Steps to build brand awareness online • You tube ads • Twitter ads • Face book ads • E mail • Search ads • Social posts

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