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HAZEL. New strategic vision. Floor Vasse Meryl Schotanus. H. Overview. Hazel What went wrong? Improving Hazel’s image - Focus on women only - New website door to door sale - New product. Hazel until today.

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new strategic vision

HAZEL

New strategicvision

Floor VasseMeryl Schotanus

overview

H

Overview
  • Hazel
  • What went wrong?
  • ImprovingHazel’s image- Focus on womenonly- New websitedoorto door sale - New product
hazel until today
Hazel until today
  • For 50 years we were the largest direct seller of cosmetics and beauty products- Unfortunately sales began to decline in 1990s

It is time to change!

what went wrong
What went wrong?
  • We have been focusing on direct sales a lot even though this way of selling did not increase sales
  • Bad brand image
  • Lack of interesting new lines
  • Bad quality
improving hazel s image
Improving Hazel’s image
  • Focus on women only
  • No direct sales
  • Ordering via our new website
  • New product
improving hazel s image1
Improving Hazel’s image
  • Focus on women only
  • No direct sales
  • Ordering via our new website
  • New product
improving hazel s image2
Improving Hazel’s image
  • Focus on women only
  • No direct sales
  • Ordering via our new website
  • New product
projected sales
Projected Sales
  • Sales 2011: $140 billion
  • Sales 2012: $140.5 billion
  • Sales 2013: $141.5 billion
improvements
Improvements
  • Focus on womenonly
  • Selling via internet
  • New website
  • New product