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Tools for Website Effectiveness

Tools for Website Effectiveness. What is your site producing? . Sales PR Expanding client base Brand awareness Feedback . Analytical Tools Behavior tracking SEO Ad campaigns Search queries. Influencing Tools Polls Banners Search rules, tags, and keywords. External Search.

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Tools for Website Effectiveness

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  1. Tools for Website Effectiveness

  2. What is your site producing? • Sales • PR • Expanding client base • Brand awareness • Feedback

  3. Analytical Tools • Behavior tracking • SEO • Ad campaigns • Search queries Influencing Tools • Polls • Banners • Search rules, tags, and keywords

  4. External Search

  5. Internal Search Passive: Analysis queries for any time period See links followed from results Build charts or export data for analysis Active: Prioritize result sources Adjust tags and keywords

  6. Polls • Poll channels • Various answer types • Limit by: dates, site, user groups, session, IP address, cookie, time period

  7. Banners Banner types Contracts (preset limits) Dates of campaign Time of day settings Return or new visitors Limitations by: • number of views • number of clicks • pages • user type • user location

  8. Web Analytics: Data Collection • Country • City • Banner clicks • Orders • Referring sites • Event logs • Page popularity • Search engine hits • Search phrases • Entry points • Exit points • Site paths and much more

  9. External Advertising Campaigns • Referring site • Entry, exit • CPC • Cost per session • Total events • ROI • Total cost • Revenue • Daily v. Total

  10. SEO (onsite) • Manage metadata (page, product, article, etc.) • Browser window title settings • Set heading styles (H1, H2, etc.) • User friendly URLs (real product names) • Manage Google Sitemaps

  11. SEO

  12. Bitrix, Inc. • Privately owned, founded in 1998 • Base: Alexandria, Virginia • Offices: Russia (sales + R&D), Ukraine (sales). • 90+ staff • 50,000 + installs • 5,000+ partners worldwide

  13. Customers

  14. Bitrix Site Manager Homepage: http://www.bitrixsoft.com/products/intranet/ Download the newest 90-daytrial: http://www.bitrixsoft.com/products/intranet/demo.php Online demo: http://www.bitrixsoft.com/download/intranet/index.php

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