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Promoting CDBG and HOME in Los Angeles County. Concurrent Session #1 Presented by Scott Stevenson, Manager Los Angeles County Community Development Commission. Some “small” facts about Los Angeles County. Population of over 13 million people, larger than 42 states.

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promoting cdbg and home in los angeles county

Promoting CDBG and HOME in Los Angeles County

Concurrent Session #1

Presented by Scott Stevenson, Manager

Los Angeles County Community Development Commission

some small facts about los angeles county
Some “small” facts about Los Angeles County
  • Population of over 13 million people, larger than 42 states.
  • There are 88 ethnically diverse cities in the county where over 100 languages are spoken.
  • The Los Angeles Urban County program has the largest CDBG allocation of all urban counties at $30M. The HOME allocation is $11M.
  • Funds are allocated among 47 small cities, 5 Supervisor Districts, 70 CBOs and 12 different County Departments.
q how to tackle the elephant
Q: How to tackle the “elephant”?
  • A: Anyway you can through macro and micro approaches
  • Macro = Broad based outreach, non-client specific
  • Micro = Outreach targeted to clients or specific groups of clients e.g. participating cities, community-based organizations, county departments
macro outreach some based in con plan citizen participation requirements
Macro outreach – some based in Con Plan citizen participation requirements
  • Annual community meetings for One Year Action Plan – Five meetings, one in each Supervisor District
  • Outreach for Con Plan needs assessment
    • Stakeholder focus groups derived from client agencies
    • Identify broad CDBG areas – affordable housing, economic development, special needs, public facilities – shows breadth of CDBG use
macro cont d
Macro – cont’d
  • Use CDBG proclamations by your governing body
  • Use demographics to best advantage in community that you are outreaching to:
    • Project types aligned e.g. “young” population, consider marketing CDBG to serve youth through services and park facilities improvements
    • Public notices – Identify CDBG in languages prevalent in an area – Spanish, Russian, Chinese among some in L.A. County
macro cont d6
Macro – cont’d
  • Try to connect CDBG to an image or concept that is reinforced through repetition or reuse
    • Marketing art, newsletters, webpages, letterhead
micro client agency targeted outreach
Micro, client agency-targeted outreach
  • Utilize client agency processes to the extent feasible
    • Each participating city has its own public participation process through public noticing and public hearings before Boards and Councils where info about CDBG is communicated
    • Press releases and media advisories must include the source of project funding which is verified through monitoring
micro client agency targeted outreach cont d
Micro, client agency-targeted outreach – cont’d
  • Maintain regular contact with client agencies on CDBG happenings
    • We hold quarterly meetings with our participating cities on legislative and program information
    • Electronic newsletters are sent to all agencies on a regular basis
    • Monthly contact with all agencies on project oversight and implementation
micro client agency targeted outreach cont d9
Micro, client agency-targeted outreach – cont’d
  • Strive to make CDBG administratively-friendly for your client agencies
    • Eliminate duplicative processes
    • Make information readily accessible
    • Use technology to reduce staff and other costs
promoting the home program
Promoting the HOME Program
  • Use e-newsletter on best practices and successful projects
  • Partner with non-profits who have contacts in the development community
  • Promote CHDO training through national organizations
  • Support client agencies with technical assistance
  • Cross reference HOME program with other housing resources such as bond programs
  • Conduct regular seminars for lenders, realtors and developers and promote HOME among the resources available for housing development and rehabilitation programs