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NOT LAVERNE & SHIRLEY’S CITY ANYMORE: How The City of Milwaukee Improved Its Parking Operations. By Cindy Angelos and Paul Klajbor. Historical Look at the Operations Organization and Review of New Technologies Implemented 1950-1989: Divided Responsibilities

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not laverne shirley s city anymore how the city of milwaukee improved its parking operations

NOT LAVERNE & SHIRLEY’S CITY ANYMORE:How The City of Milwaukee Improved Its Parking Operations

By Cindy Angelos

and

Paul Klajbor

presentation overview
Historical Look at the Operations Organization and Review of New Technologies Implemented

1950-1989: Divided Responsibilities

1990’s: Unification and Integration

2000’s: Further Unification and Technological Revolution

Multispace Parking Meters

Pilot Program

RFP Process

Pay by Space

Installation

Transition

Tips for a successful install

Where do we go from here?

Presentation Overview
historical look at the operations organization
Historical Look at the Operations Organization
  • 1950-1989: Divided Responsibilities
    • Traffic Engineering
    • Milwaukee Police Department
    • Department of City Development
    • City Attorney’s Office
    • Municipal Court
    • Privatized Vehicle Towing Contractors
    • Parking Commission Oversight
1950 1989 divided responsibilities
1950-1989: Divided Responsibilities
  • Traffic Engineering
    • Meter installation, maintenance & revenue oversight
    • Administer parking garage leases or management contracts
    • Administer & maintain metered and Permit (non leased) surface lots
1950 1989 divided responsibilities1
1950-1989: Divided Responsibilities
  • Milwaukee Police Department
    • Decentralized enforcement
    • Data-entered all manual citations
    • Collected citation revenue at districts
    • Staffed tow dispatch desk
    • Annually sold 160,000-180,000 night parking permits
    • Staffed night parking permission desk
1950 1989 divided responsibilities2
1950-1989: Divided Responsibilities
  • Department of City Development
    • Leased out about 30 surface lots to local businesses
  • City Attorney’s Office
    • Reviewed citations by up to 7 Asst. City Attys.
    • No access to citation database
  • Private Vehicle Towing Contractors
  • Parking Commission Oversight
    • Citizen board
    • Status Quo activity
1950 1989 divided responsibilities3
1950-1989: Divided Responsibilities
  • Results
    • No coordination or information sharing
    • Wrong information given to citizens
    • No preventative maintenance on physical assets
    • Parking rates not tied costs
    • Enforcement not a priority
    • Lead to revenue loss for meters, lots, permits, garages and citations
    • Parking fund almost insolvent
the 1990 s unification and integration
The 1990’s: Unification and Integration
  • Parking Financial Manager position created
  • Field staff moved from Traffic Engineering to Administration
  • Leased Lots moved from Dept. of City Development to DPW Administration division
  • Citation processing and revenue collection privatized
  • Tow impound lot de-privatized
  • Hand-held citation writers purchased for police controlled civilian enforcement officers
  • Parking meter shop personnel moved to DPW Administration division
the 1990 s unification and integration1
The 1990’s: Unification and Integration
  • Parking Financial Manager position created
    • DPW Administration division focus
    • To fend off financial insolvency of Parking Fund
  • Field staff moved from Traffic Engineering to Administration
    • Oversaw garages, lots and meter layout and collection
  • Leased lots moved from DCD to DPW Admin
    • All parking lots under one division for accountability
the 1990 s unification and integration2
The 1990’s: Unification and Integration
  • Citation processing and revenue collection privatized
    • Removed police staff from administrative procedures
    • Cost savings over manual process
    • Increased speed in processing citations
    • Dedicated customer service reps and payment center collections
the 1990 s unification and integration3
The 1990’s: Unification and Integration
  • Tow impound lot de-privatized
    • Administered by DPW Administration
    • Public accountability improved
    • Costs reduced
    • Tow database created to track all vehicles
the 1990 s unification and integration4
The 1990’s: Unification and Integration
  • Hand-held citation writers purchased for police-controlled civilian parking enforcement officers
    • To reduce illegibility errors
    • To reduce data entry errors
  • Parking meter shop personnel moved to Administration Division
    • To increase accountability
the 2000 s further unification and a technological revolution
The 2000’s: Further Unification and a Technological Revolution
  • Parking Enforcement moved from Police to DPW
  • Tow dispatch moved from Police to DPW
  • Implemented IVR and web payment for citation payment 24 hours a day
  • Created Citation Review Manager position in City Attorney’s office
  • Enrolled in tax intercept program for unpaid citations
  • “Notice of Appearances” and “Summons and Complaints” commenced
the 2000 s further unification and a technological revolution1
The 2000’s: Further Unification and a Technological Revolution
  • Replacement of cashiers with pay on foot technology in all 4 city garages
  • Installed electronic kiosks for sale of night parking permits and citation payment
  • Installed license plate recognition units on two enforcement Jeeps
  • Implemented pay by space meters
the 2000 s further unification and a technological revolution2
The 2000’s: Further Unification and a Technological Revolution
  • Parking enforcement officers moved from Police to DPW
    • Officers were centralized for efficient deployment
  • Tow dispatch moved from Police to DPW
    • Available to public 24 hours per day
    • Increased customer service by responding to specific citizen questions on parking
the 2000 s further unification and a technological revolution3
The 2000’s: Further Unification and a Technological Revolution
  • Implemented Interactive Voice Response system and web payment for citation payment 24 hours per day
    • 173,745 citations paid in this manner in 2006
  • Creation of Citation Review Manager position in City Attorney’s office
    • More consistent reviews made with access to citation, permit and tow databases
    • Fewer voided citations
    • Paid with Parking Fund revenue
the 2000 s further unification and a technological revolution4
The 2000’s: Further Unification and a Technological Revolution
  • Enrolled in tax intercept program for unpaid citations
    • From 2003-2006, $6.6 million intercepted
    • Representing 127,976 citations paid
  • ‘Notice of Appearances” and ‘Summons and Complaints’ commenced
    • Forced scofflaws to adjudicate or take responsibility for unpaid citations
the 2000 s further unification and a technological revolution5
The 2000’s: Further Unification and a Technological Revolution
  • Replacement of cashiered revenue control equipment with pay-on-foot technology in all 4 public garages
    • First installation in Milwaukee
      • Told it wouldn’t be accepted here
    • Approximately $1.6 million using automated technology
    • 34.2% using credit cards
    • Extremely happy with the installation
    • Other private garages switching to this technology here
the 2000 s further unification and a technological revolution6
The 2000’s: Further Unification and a Technological Revolution
  • Installed electronic kiosks for sale of night parking permits and citation payment
    • Issues permit and receipt with entry into real time database
    • Accepts cash, check and credit card with check black list
      • Saves revenue loss
    • Saves hundreds of hours of police time at 6 of 7 districts
    • High reduction in legibility/data entry errors for manual entry
    • Valid permits downloaded into handheld ticket writers every 24 hours
    • More than 50% of permits now issued via kiosk
the 2000 s further unification and a technological revolution7
The 2000’s: Further Unification and a Technological Revolution
  • Installed license plate recognition units on two Jeeps
    • Downloaded into units:
      • Night parking permissions
      • Stolen auto reports
      • Scofflaws of more than 3 outstanding citations older than 30 days
    • Also use for non-metered time zone restrictions
    • Has helped locate violators much more easily
    • If state passes legislation that permits municipalities to ticket legally parked vehicles with unpaid citations, technology will be extremely valuable
milwaukee parking operations meters
Milwaukee Parking OperationsMeters
  • 6,250 metered parking spots
    • 5,950 on street metered spots
      • 4,800 Duncan single space meters
      • 1,124 metered spaces served by 103 multispace parking meters
    • 300 off street meters
  • $4.328 million in revenue in 2006
multispace parking meters pilot program
Multispace Parking MetersPilot Program
  • Began looking at installing multispace parking meters in 2002
  • In 2004 the City conducted a pilot program on Jefferson Street with pay by space Reino meters
multispace parking meters pilot program1
Multispace Parking MetersPilot Program
  • Program was a success
    • Showed the public would be accepting of multispace meters
    • People loved the credit card feature
  • Also showed some areas of concern
    • Previous numbering system was confusing to some people
    • Inability to network the meters
multispace parking meters rfp process
Multispace Parking MetersRFP Process
  • RFP- Request for Proposals
  • Brought in consultants to assist in writing the RFP
  • Months spent writing and re-writing the RFP
  • Released in September of 2006
multispace parking meters rfp process1
Multispace Parking MetersRFP Process
  • Received 6 proposals
  • Scored all the proposals and narrowed the list down to 4 finalists
  • Conducted a reference check of each finalist
  • Brought each finalist before our selection committee for a presentation
    • Use selection committee to get buy-in and advice
multispace parking meters rfp process2
Multispace Parking MetersRFP Process
  • An “Apparent Successful Vendor” (ASV) was selected from among the finalists
  • Automated Parking Technologies (APT) was the ASV
  • APT was proposing Digital Payment Technologies (DPT) Luke meters
multispace parking meters rfp process3
Multispace Parking MetersRFP Process
  • One Luke meter was installed in January of 2007 for testing
  • In February of 2007 the City signed a contract with DPT for the purchase and installation of 105 multispace meters
multispace parking meters rfp process4
Multispace Parking MetersRFP Process
  • Features of the Luke
    • Large bright screen
    • Networked meters
    • Receipt provided
    • Runs on windows program
    • Modular parts
    • Currently uses cellular modems to communicate
      • May change to Wi-Fi or RF communications in future
multispace parking meters pay by space
Multispace Parking MetersPay By Space
  • Pay by Space meters
    • Most cities use Pay and Display
    • Ours allow for easier hooding for special events
    • Snow in winter posed problems with painting street
    • Chose meter marker design
multispace parking meters installation
Originally intended to be solar powered

Changed to recharging off of the streetlights

Required us to work with Street Lighting to install the meters

Multispace Parking MetersInstallation
multispace parking meters installation1
Multispace Parking MetersInstallation
  • Downtown business district was targeted
  • Selected best sites for installation
    • Looked for high usage areas
    • Looked for blocks that had more than 6 metered spaces
  • Ultimately 103 units were to be installed with 2 units kept as spares
    • 1 Unit lost to an accident
multispace parking meters installation2
Multispace Parking MetersInstallation
  • Coordinated work between several parties
    • DPW Meter shop
    • DPW Street Lighting
    • APT install crews
    • DPT working on software
multispace parking meters transition
Multispace Parking MetersTransition
  • Communication
    • Held kick off press conference with Mayor’s office
    • Had articles on TV and in the paper
    • Used City websites to promote and educate the public about the new meters
    • Had the downtown public service ambassadors handing out instructional brochures
    • Had parking enforcement distribute instructional brochures
    • Used BID districts to disperse information to their members
multispace parking meters results
Multispace Parking MetersResults
  • We average:
    • 3,700 transactions a week
    • About 25% of transactions use credit card
    • About 33% of deposits are by credit card
  • Public response has been good
    • Like receipts
    • Like being able to pay from any meter
    • Like credit card feature
multispace parking meters tips for a successful install
Multispace Parking MetersTips for a Successful Install
  • We could have been improved
    • You can NEVER spend too much time educating the public
    • Informational stickers were added later
    • Smaller first install to catch any and all problems
where do we go from here
Where Do We Go From Here?
  • Self clearing boots for vehicles if law changes?
  • Update the technology for the Duncan meters still in use
  • Continued deployment of multispace meters
  • Pay by phone technology for meters