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How to Develop Your Website and eBusiness ...on a shoestring. Part 1 On Page Development Factors Tony Treacy Director of eLearning Solent Training & Development Ltd. The Internet is the most powerful Lead Generation & Follow-up Marketing Tool ever invented.
Director of eLearning
Solent Training & Development Ltd.
Follow-up Marketing Tool
Today’s Goal is to help you develop a game-plan for your online business.
To treat the Internet and the Search Engines as a laboratory.
To test everything.
These are the Basics – Get them right First Time
is all about
Research The Competition
Given that your customers' most likely path to your website is through a search engine or a link from another site, strategic search engine optimization (SEO) has become a matter of survival.
This download lists 24 Web sites and resources that can help you stay ahead of the competition.
Free graphics tool download http://www.irfanview.com
The best web sites are simple, yet professional in design, load quickly, and provide an easy navigational system.
** Make sure you have FTP Access**
( File Transfer Protocol )
Free Half-Day e-Business Seminars Held Across Hampshire.Whatever stage you are at with your website or e-business, you can benefit from an e-Hampshire sponsored free seminar on ‘How to Develop Your Website and e-Business on a Shoestring’.
These are no nonsense, no jargon workshops presented by Tony Treacy of Solent Training & Development Ltd. who delivers the skills and free tools you’ll need to develop your e-commerce website on a tight budget.
Dates and Locations:
Southampton 24th Jan
Andover 31st Jan
Fareham 6th Feb
Portsmouth 21st Feb
Basingstoke 28th Feb.
For more information, log on to www.ehampshire.org/events.asp
The whole concept of linking, in the eyes of the search engine companies, is that when Site A links to Site B, then Site A is making a personal recommendation of Site B.
Because Site A is willing to put their reputation on the line, to share the story of Site B, the search engines have determined that Site B must be of higher value than Site C.
There are two excellent pdfs provided by the Information Commissioners: A Brief Overview (3 pages), plus a comprehensive Guidelines to the Regulations (35 pages), which includes an FAQ for marketers.
SURVEY FINDS LACK OF PERSONALISATION CAN IMPACT MAILINGS
Set up an auto-responder and it will do the work for you
Using RSS Feeds, websites can:
and products on their website.
newsletters for important news, special product offers, etc.
Download free software at http://www.sharpreader.net/
Give a site visitor a reason to visit your site.
Give them something to Click On!
This presentation: http://www.solentbiz.co.uk/eHants.ppt