forest service centennial forum l.
Download
Skip this Video
Loading SlideShow in 5 Seconds..
Forest Service Centennial Forum PowerPoint Presentation
Download Presentation
Forest Service Centennial Forum

Loading in 2 Seconds...

play fullscreen
1 / 18

Forest Service Centennial Forum - PowerPoint PPT Presentation


  • 384 Views
  • Uploaded on

Forest Service Centennial Forum “Commemorating the Past, Facing the Future: Recreation, Access, Healthy Forests and Watersheds” Todd Davidson Oregon Tourism Commission, and Western States Tourism Policy Council

loader
I am the owner, or an agent authorized to act on behalf of the owner, of the copyrighted work described.
capcha
Download Presentation

PowerPoint Slideshow about 'Forest Service Centennial Forum' - lotus


An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -
Presentation Transcript
forest service centennial forum

Forest Service Centennial Forum

“Commemorating the Past,

Facing the Future:

Recreation, Access, Healthy Forests

and Watersheds”

Todd Davidson

Oregon Tourism Commission, and

Western States Tourism Policy Council

slide2
…in the midst of this continued tech evolution, visitors will continue to possess a renewed interest in families, a desire to think more about slowing down the pace of their lives, and a chance to choose the restfulness of being bored over having too much stress.

Peter Yesawich, YPB&R

slide3
Yesawich’s research notes that consumers find the following extremely/somewhat boring:
    • 84% TV programs
    • 65% Department stores
    • 60% Pro Sports
    • 51% Anyone with a PhD
    • 46% American cars
    • 40% Bored with life

The result, consumers want to buy experiences more than they want to buy things.

so we re bored so what
So, We’re Bored. So What?
  • National Recreation Survey indicates that 97% of Americans participated, at some level, in at least one outdoor recreation activity over the last 12 months
    • Walking
    • Boating
    • Running or jogging
    • Day hiking
    • Visit a wilderness or primitive area
    • View/photograph birds
    • Freshwater fishing
    • Gather mushrooms, berries, etc.
so what else
So, What Else?
  • Outdoor recreation and/or visiting national or state parks is one of the top activities for U.S. travelers taking leisure trips within the U.S.
  • One in four (23%) leisure person-trips includes some form of outdoor recreation and/or a visit to a national or state park.
a closer look adventure travel
A Closer Look: Adventure Travel
  • 98 million Americans took an adventure vacation within the past five years
a closer look adventure travel11
A Closer Look: Adventure Travel
  • Adventure travel is most popular with:
    • Generation Xers (64%)
    • Boomers (56%)
    • Men (53%)
    • People who live in the West (57%).
  • Nevertheless, the adventure travel market includes nearly 1 million participants ages 75 and older.
top adventure activities
Top Adventure Activities
  • Top soft adventure activities in the last five years were:
    • Camping
    • Hiking on gradually changing terrain
    • Biking
  • Most popular hard adventure activities were:
    • Whitewater rafting/kayaking
    • Snorkeling/scuba diving
    • Off-road biking or mountain biking
does adventure drive the trip
Does Adventure Drive the Trip?
  • One-half of soft adventurers report that interest in the adventure activity prompted their trip.
  • A larger share of hard adventure travelers say the adventure activity was the secondary reason for the vacation.
  • About one-fourth of each group said the adventure participation was just a trip activity but not a motivator for taking the trip.
addressing these trends
Addressing These Trends
  • Use of Internet/Info to plan and book
  • Use of Internet/Info to manage and mitigate
addressing these trends18
Addressing These Trends
  • Use of Internet/Info to plan and book
  • Use of Internet/Info to manage and mitigate
  • Access for the knowing and the unknowing
  • Fees and Passes