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EXTERNAL FORCES THAT IMPACT ON THE FINANCIAL SERVICES INDUSTRY. The business cycleMonetary policyFiscal policyValue of the Australian dollarInterest ratesPolitical climateMedia, press and public relations reports. BUSINESS CYCLE. The Business Cycle shows the four phases of economic activity in the economy.Peak phaseContraction phaseTrough/recession phaseRecovery phase Economic activity varies over time..

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