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A informação e as novas tecnologias 13 de junho Kurt Muller, Managing Editor A notícia está evoluindo… e é assim a maneira que os povos a consomem. Launch dates CNN.com: August 30, 1995 CNN International site (edition.cnn.com) Europe – Sept. 12, 2000 Asia – Jan. 24, 2001

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Presentation Transcript
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A informação e as novas tecnologias

13 de junho

Kurt Muller, Managing Editor

slide3
Launch dates
    • CNN.com: August 30, 1995
    • CNN International site (edition.cnn.com)
      • Europe – Sept. 12, 2000
      • Asia – Jan. 24, 2001
  • Hours: 24 hours a day, seven days a week
  • Distribution: Worldwide
  • Monthly Unique Visitors: 27.9 million
  • Newsrooms: Atlanta, Washington, D.C., New York, London, Hong Kong…and everywhere CNN has a producer/correspondent
cnn digital platforms touchpoints 05 16 07

.COM

BROADBAND

MONTHLY USAGE:

TRAFFIC (WORLDWIDE):

Total Site: 1.8 billion page views

Home page: 861 million page views

Unique Users (U.S.): 27.9 million P2+

Ad Opportunity: Many unique sponsorships including traditional and rich media placements

MONTHLY USAGE (WORLDWIDE):

90.4 million free videos served

Ad Opportunity: :15 & :30 second lead-In commercials, along with 728x90 companion banner

iTV

MOBILE

DISTRIBUTION/TRAFFIC:

1 Screen (Interact with TV only):

available in 12.5 million Dish Network homes

2 Screen (Interact with TV & PC in same room):

Available in 50 million U.S. homes

2,000 to 50,000 participants for certain programs

Ad Opportunity: 728x90 banner on registration page. Sponsor presence throughout user application.

DISTRIBUTION/MONTHLY TRAFFIC:

Worldwide: Available to 333 million wireless data subscribers. 70 million page views

Domestic: Available to 59 million wireless data subscribers. 50.5 million page views

Ad Opportunity: Text and logo sponsorships

VOD

PODCASTING

DISTRIBUTION/TRAFFIC:

Available in 18.5 million digital cable homes

Average monthly impressions per month: 181,000

Ad Opportunity: Pre-roll :10 sponsorship bump, :30 second commercial and optional long form lead-out

MONTHLY USAGE (WORLDWIDE):

2.7 million audio downloads

1,173,000 video downloads

Ad Opportunity: Audio - Pre-roll audio billboard, traditional post-roll audio commercial. Video - Pre-roll video billboard, post-roll video commercial

CNN Digital Platforms - Touchpoints (05/16/07)

U.S. Web Population (Home/Work):

212.3 MILLION P2+ (75% of U.S. Population)

U.S Broadband Population

Home: 118 Million P2+ (81% of home Web population)

Work: 55 Million P18+ (92% of work Web population)

Sources: Web/Broadband Projections – Nielsen//NetRatings March 2007 (U.S. Penetration Figure Based on Universe Estimate From Nielsen Media Research; Broadband Penetration Figures Based On Active Internet Users); Broadband Videos – Turner Log Files – Webstats (April '07); CNN.com page views – Turner Log Files - Webstats (April '07); CNN.com Unique Users – Nielsen//NetRatings Home/Work Panel (April '07); Wireless – Distribution: Turner Estimates, Page views: Turner Log Files - Webstats (April '07); Podcasts – Limelight and Akamai CDN Server Log Files, processed internally (April '07); VOD: Time Warner Cable, Comcast, Insight & Bresnan via Rentrak (Distribution & Impressions – March ’07); iTV – Turner Estimates

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Video usage on CNN.com has increased over 150% since last year

Free Videos Served on CNN.com

(in millions)

(avg. monthly)

(avg. monthly)

(avg. monthly)

(avg. monthly)

(avg. monthly)

(avg. monthly)

Source: Webstats – Internal Log Files; Notes: Data is based on worldwide usage

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01 July 2007

EVOLUTION CONTINUES

CNN.com’s latest evolution gives consumers control and the ability to participate in their news experience.

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Relaunch Goals

Create a more compelling user experience

  • Built on extensive analysis of user needs, behavior and expectations
  • Leverages the existing expertise, assets and resources of CNN
  • Enhances and simplifies how people interact with news
  • Incorporates the latest thinking about user experience on the web

Provide a more engaging advertising environment

  • Uncluttered advertising placements
  • Powerful multi-media and cross-platform advertising
  • Unique sponsorship opportunities
slide10

The New CNN.com Home page

Latest News lets users choose between text, video and gallery stories. It also shows how recently a story was posted.

`

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Story highlights at the top of every page help users digest story details quickly.

Concise information to give readers key facts and provide context for other storytelling components.

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The New CNN.com Video Experience

Video will become more prominent, offering both LIVE and On-Demand video FREE.

Simplified video experience: Play in page, highest quality video, increased size.

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www.cnn.com versus http://beta.cnn.com
  • http://www.cnn.com/2007/US/06/12/cheese.heroin/index.html versus http://beta.cnn.com/2007/US/06/11/cheese.heroin
  • http://www.cnn.com/2007/SHOWBIZ/05/31/lego.artist/

versus

http://beta.cnn.com/2007/SHOWBIZ/05/31/lego.artist/

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Mobile Devices

“It’s streaming live TV over broadcast mobile networks. That’s the future as we see it.”

--Neil Mawston, Associate Director Strategy Analytics

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Breaking News SMS alerts
  • Latest top stories, business, sport, entertainment & more
  • On the hour video news updates
  • Weather: 5 day forecasts, air travel delays & ski reports
  • Search archive for the last 14 days – text and video on-demand
  • Exclusive CNN In the field correspondent’s blog
  • Watch CNN live via your mobile 24 hours a day, 7 days a week.
little screen big opportunity
Little Screen, Big Opportunity
  • eMarketer estimates:
  • 521 million worldwide 3G subscribers will watch video of any sort on their phones in 2009, up from 45 million in 2006
  • 101 million worldwide mobile TV viewers in 2009
  • Juniper Research has also predicted that by 2010 broadcast and streamed mobile video subscription revenues will reach $7.6 billion worldwide.

SOURCES: 1eMarketer “Mobile Television for Marketers” April 2006; 2eMarketer, March 26, 2006 & Media Economy Newsletter, March 27, 2006; 3Media Economy Newsletter, February 23, 2006

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News is the #1 content genre on mobile devices

SOURCE: M:Metrics, Inc. (October 2006)

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CNN ranks #1 among mobile news providers

Mobile News Providers – Unique Users (000)

March 2007

Source: Telephia Notes: Top providers from news/politics category are included; data includes domestic use only; Data reported at the brand level

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01 July 2007

Experience the latest news evolution on