A informação e as novas tecnologias 13 de junho Kurt Muller, Managing Editor A notícia está evoluindo… e é assim a maneira que os povos a consomem. Launch dates CNN.com: August 30, 1995 CNN International site (edition.cnn.com) Europe – Sept. 12, 2000 Asia – Jan. 24, 2001
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13 de junho
Kurt Muller, Managing Editor
Total Site: 1.8 billion page views
Home page: 861 million page views
Unique Users (U.S.): 27.9 million P2+
Ad Opportunity: Many unique sponsorships including traditional and rich media placements
MONTHLY USAGE (WORLDWIDE):
90.4 million free videos served
Ad Opportunity: :15 & :30 second lead-In commercials, along with 728x90 companion banner
1 Screen (Interact with TV only):
available in 12.5 million Dish Network homes
2 Screen (Interact with TV & PC in same room):
Available in 50 million U.S. homes
2,000 to 50,000 participants for certain programs
Ad Opportunity: 728x90 banner on registration page. Sponsor presence throughout user application.
Worldwide: Available to 333 million wireless data subscribers. 70 million page views
Domestic: Available to 59 million wireless data subscribers. 50.5 million page views
Ad Opportunity: Text and logo sponsorships
Available in 18.5 million digital cable homes
Average monthly impressions per month: 181,000
Ad Opportunity: Pre-roll :10 sponsorship bump, :30 second commercial and optional long form lead-out
MONTHLY USAGE (WORLDWIDE):
2.7 million audio downloads
1,173,000 video downloads
Ad Opportunity: Audio - Pre-roll audio billboard, traditional post-roll audio commercial. Video - Pre-roll video billboard, post-roll video commercialCNN Digital Platforms - Touchpoints (05/16/07)
U.S. Web Population (Home/Work):
212.3 MILLION P2+ (75% of U.S. Population)
U.S Broadband Population
Home: 118 Million P2+ (81% of home Web population)
Work: 55 Million P18+ (92% of work Web population)
Sources: Web/Broadband Projections – Nielsen//NetRatings March 2007 (U.S. Penetration Figure Based on Universe Estimate From Nielsen Media Research; Broadband Penetration Figures Based On Active Internet Users); Broadband Videos – Turner Log Files – Webstats (April '07); CNN.com page views – Turner Log Files - Webstats (April '07); CNN.com Unique Users – Nielsen//NetRatings Home/Work Panel (April '07); Wireless – Distribution: Turner Estimates, Page views: Turner Log Files - Webstats (April '07); Podcasts – Limelight and Akamai CDN Server Log Files, processed internally (April '07); VOD: Time Warner Cable, Comcast, Insight & Bresnan via Rentrak (Distribution & Impressions – March ’07); iTV – Turner Estimates
Free Videos Served on CNN.com
Source: Webstats – Internal Log Files; Notes: Data is based on worldwide usage
CNN.com’s latest evolution gives consumers control and the ability to participate in their news experience.
Create a more compelling user experience
Provide a more engaging advertising environment
Latest News lets users choose between text, video and gallery stories. It also shows how recently a story was posted.
Story highlights at the top of every page help users digest story details quickly.
Concise information to give readers key facts and provide context for other storytelling components.
Video will become more prominent, offering both LIVE and On-Demand video FREE.
Simplified video experience: Play in page, highest quality video, increased size.
“It’s streaming live TV over broadcast mobile networks. That’s the future as we see it.”
--Neil Mawston, Associate Director Strategy Analytics
SOURCES: 1eMarketer “Mobile Television for Marketers” April 2006; 2eMarketer, March 26, 2006 & Media Economy Newsletter, March 27, 2006; 3Media Economy Newsletter, February 23, 2006
SOURCE: M:Metrics, Inc. (October 2006)
Mobile News Providers – Unique Users (000)
Source: Telephia Notes: Top providers from news/politics category are included; data includes domestic use only; Data reported at the brand level
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