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Strategic SWOT Analysis and Recommendations for Container Tracking Systems

This report presents a comprehensive SWOT analysis for a skilled engineering team specializing in customizable services and solutions for container tracking systems. It identifies key strengths, such as a talented team, and weaknesses, including an unclear unique selling proposition (USP). The analysis highlights opportunities for market expansion, particularly in Asia, where growth in container tracking is projected. It also assesses threats from established competitors. Recommendations for improvement include revamping the website and enhancing security features to strengthen market positioning.

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Strategic SWOT Analysis and Recommendations for Container Tracking Systems

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  1. Track4c Team 4 Phyo Wint Wint Tun Rosalind Ng

  2. SWOT Analysis • Strengths • Skilled engineering team • Customizable services & solutions • Weakness • Unclear USP – Unclear differentiation from competitors • Opportunities • By 2016: 1,000,000 installed base of container tracking systems • ABI Research: revenues will grow by a compound annual growth rate of 27% from $212M in 2011 to $690M in 2016 • Threats • Many established market players (e.g. Orbcomm, PearTrackSystems, Qualcomm Enterprise Services, etc.)

  3. Recommendations • Revamp website

  4. Recommendations Remove the extra navigations

  5. Recommendations Add more navigations

  6. Recommendations Change the Contents

  7. Recommendations • Hidden Security Module • Mobile GPS/GSM positioning and communication module with alarm functions. • Send commands via web portal • GPRS to control the module • Monitor the transports with heartbeat function with alarm when signal gets lost • Low battery warning

  8. Asia Entry Strategy • Government Agencies in Asia • Less developed economy countries in APEC with poorest container tracking technology • Top-10-listed containerized cargo trading countries: China, Japan, South Korea

  9. Asia Entry Strategy Largest Shipping Lines in Asia

  10. Summer Internship • May – July 2013 • Skills we have: • Application Development • Analyze Business Process Models • Project Management • Responsibilities: • Revamping Website • Developing strategy and solutions to entry of Asian Market

  11. Summer Internship • Geraldine Koon • Minh Dang • Phyo Wint Wint • Rosalind Ng

  12. Thank You

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