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157 app stats you should know about

157 App Stats You Should Know About

Compiled by Mobile Entertainment

Who are we
Who are we?

  • Mobile Entertainment provides news, views and analysis on the mobile content industry

  • Total monthly audience of 100,000+ people

  • We also run industry events, a targeted jobs service, and do contract publishing


There s an app for us
There’s An App For Us...

  • Launched in July 2010 for iPhone

  • News arranged chronologically and by category

  • Fully searchable news archive

  • Save articles for offline reading

  • Get it now on the App Store

  • (Other smartphone versions coming soon...)

The big idea
The Big Idea

  • Smartphone apps have exploded in popularity in the last three years

  • There’s a bewildering amount of data out there on the growth of the market

  • We thought we’d try to summarise some of the latest numbers in a sensible way

  • So let’s get on with it...

1 7 app store sizes
1-7: App Store Sizes

  • Apple’s App Store has 225,000 apps (source)

  • Android Market has 70,000 apps (source)

    • But unofficial estimates suggest 105,000 (source)

  • BlackBerry App World has 7,200 apps (source)

  • Ovi Store has 13,000+ ‘content items’ (source)

    • Includes ringtones, wallpapers and songs as well as apps

  • iPad App Store has 11,000 apps (source)

    • Unofficial estimates suggest 20,000+ (source)

8 15 app store downloads
8-15: App Store Downloads

  • iPhone passed 5bn downloads in June 2010 (source)

    • Last billion took two months = 16.7m a day

  • Android passed 1bn downloads in July 2010? (source)

  • Ovi Store is doing 1.7m daily downloads (source)

  • BlackBerry App World 1m daily downloads (source)

    • From 20m registered users according to RIM

  • iPad did 35m app downloads in first 65 days (source)

  • Indie store GetJar does 3m daily downloads (source)

16 18 the power of free
16-18: The Power of Free

  • 57% of Android Market apps are free according to Distimo (source)

  • But FADE claimed in March that 98.9% of Android downloads were free (source)

  • In June, Piper Jaffray claimed 81% of App Store downloads were free (source)

19 23 paid app stats
19-23: Paid App Stats

  • Apple has paid out more than $1bn to iOS app developers (source)

  • In February, AdMob found that 50% of iPhone owners buy at least one paid app a month (source)

  • 35% of the apps in Mplayit’s ‘most popular app’ charts are paid (source)

  • The average paid iPhone app has sold 101,024 copies over a lifetime of 261 days (source)

  • 7% of iPhone and iPod touch owners have spent more than $50 on games in the last three months (source)

24 26 app satisfaction
24-26: App Satisfaction

  • 84% of App Store users are satisfied with the experience, compared to 81% of Android Market users, and 58% of BlackBerry App World users (source)

27 30 apps per user
27-30: Apps Per User

  • iOS users have an average of 37 apps on their devices, compared to 22 for Android users and 10 for BlackBerry users (source)

  • US iPhone users download 60 apps a year (source)

31 34 uk app usage
31-34: UK App Usage

  • 31% of UK mobile owners used apps in June 2010 (source)

  • That figure rises to 71% if you just look at owners of smartphones

  • Those figures were 21.5% and 52.3% respectively in June 2009

35 41 more uk app usage
35-41: More UK App Usage

  • The average British smartphone owner downloads 15 apps to their handset, keeps 12 of them, and uses 5 every day (source)

  • GfK NOP’s survey found that 16-24 year-olds are using 10 apps every day on average though

  • A fifth of UK smartphone users were downloading more apps in June 2010 than six months before

  • A fifth of them would never pay for an app, but half have already paid for one

42 45 euro app usage
42-45: Euro App Usage

  • There were 81.9 million app users across the UK, France, Italy, Spain and Germany in April 2010 (source)

  • Maps was the most popular category (11.1m)

  • It was followed by social networking (9.5m) and weather (9.4m)

46 54 gaming stats
46-54: Gaming Stats

  • 51% of iPhone owners have five or more games installed on their devices says Compete (source)

  • 37% of iPhone owners play games at least every day – puzzle games are most popular

  • 46% of BlackBerry owners have no games on their devices at all

  • Gartner claims that mobile gaming will be worth $5.6bn in 2010, rising to $11.4bn in 2014 (source)

    • Claims that up to 80% of all mobile app downloads are games, although up to 70% of those are free

  • Flurry estimates that iPhone games made $500m in the US in 2009 (source)

    • That’s 5% of total US gaming revenues

55 57 female focus
55-57: Female Focus

  • 39% of smartphone-owning women aged 55+ have downloaded one or more apps (source)

  • Nearly one in five say games are their favourite genre according to LadyGeek’s survey

  • Facebook is the most popular app for these people

  • 22.5% discovered their favourite app from a friend’s recommendation

58 71 analyst download forecasts
58-71: Analyst Download Forecasts

  • 2009 ABI: 2.4bn ; Gartner: 2.5bn ; Juniper: 2.6bn ; Ovum: 2.7bn

  • 2010 Gartner: 4.5bn ; ABI: 6bn ; Futuresource: 6.6bn

  • 2013 Futuresource: 16.2bn ; Gartner: 21.6bn

  • 2014 Booz & Company: 19bn

  • 2015 Ovum: 21.3bn ; Juniper: 25bn

  • (The outlier is GetJar, which predicts 7bn downloads in 2009 rising to 50bn by 2012)

  • Sources: ABI, Booz & Company, Futuresource, Gartner, GetJarJuniper, Ovum

72 80 analyst revenue forecasts
72-80: Analyst Revenue Forecasts

  • 2009 research2guidance: $1.9bn ; Gartner: $4.2bn ; Futuresource: $4.6bn ; Juniper: $10bn

  • 2010 Gartner: $6.8bn

  • 2013 Futuresource: $15bn ; research2guidance: $15bn ; Gartner: $29.5bn

  • 2014 Juniper: $32bn

  • Sources: Futuresource, Gartner, Juniper, research2guidance

81 87 more analyst stats
81-87: More Analyst Stats

  • Ovum thinks Apple generated 67% of all smartphone app downloads in 2009 (source)

    • But thinks this will fall to 22% by 2015

    • Other platforms in 2015 – Android 26%, Symbian19%, BlackBerry 17%

  • Gartner thinks free downloads are 82% of the market in 2010, rising to 87% in 2013 (source)

88 95 developers developers developers etc
88-95: Developers! Developers! Developers! Etc!

  • 53% of US mobile developers are building iOS apps (source)

    • iGR’s survey says next most popular platforms were BlackBerry, Android and Windows Mobile 6.5

    • Developers are making apps for 2.4 platforms on average, but this will increase to 3.4 over the next year

    • More than half think multi-touch is important or essential to development

  • 25% of games developers are now making mobile games – up from 12% in 2009 (source)

    • Of those, nearly three quarters are targeting iOS

    • That’s twice as many as are targeting DS and PSP

96 97 android momentum
96-97: Android Momentum

  • 60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps (source)

    • Ahead of the 50% who’d made iOS and Java apps

98 101 more android stats
98-101: More Android Stats

  • 70% of iPhone developers are planning to release Android apps in the next six months (source – March 2010)

    • AdMob’s survey found 31% of devs in its network are working on multiple platforms today

    • 47% say they plan to do so in the next six months

    • 49% of respondents have been developing mobile apps for less than a year

102 107 iphone melting pot
102-107: iPhone Melting Pot

  • Only 5% of apps in Apple’s Top 100 charts are published by trad mobile devs (source)

    • 17% are by traditional media companies

    • 22% are by online firms

    • 19% are by traditional gaming companies

    • 17% are by retailers and brands

    • 20% are by new iPhone-focused startups

108 112 shazam
108-112: Shazam

  • More than 75m users (source)

  • 1bn identified songs

  • Added 25m users in six months up to mid-May 2010

  • Shooting for 100m by end of the year

  • 260k music track sales a day via Shazam (source)

113 116 angry birds
113-116: Angry Birds

  • 6.5m sales on the App Store (source)

  • 11m free Lite downloads

  • 200,000 sales of its $4.99 iPad app

  • 6m views of YouTube videos for the game

117 121 mytown
117-121: MyTown

  • Social location game MyTown has 3.1m users playing for 70 minutes a day on avg (source)

  • It launched in December 2009, passed 1m users in February 2010, and 2m in May 2010 (source / source)

  • After it launched product check-ins, 350k were scanned in the first week (source)

122 128 apps
122-128: Apps

  • Foursquare has 2.6m users (source)

  • The official Britain’s Got Talent app was downloaded 200k times in its first four days (source)

  • ABC’s iPad TV app racked up 800k downloads and 4.2m started episodes in its first month (source)

  • ESPN’s World Cup app passed 2.5m downloads with 1m users accessing it a day (source)

  • Location dating app Skout passed 1m users in July 2010 (source)

129 131 tap tap revenge
129-131: Tap Tap Revenge

  • Tapulous’ games had been downloaded 35m times by July 2010 (source)

  • By June the games had generated 5m song sales (source)

  • And they were shifting 500k downloads of featured tracks a week

132 134 ebay
132-134: eBay

  • eBay’s iPhone app had been downloaded 11m times by July 2010 (source)

  • The company expects to make $1.5bn from mobile transactions in 2010 (source)

  • That’s up from $600m in 2009

135 137 paper toss
135-137: Paper Toss

  • Backflip Studios’ game passed 24m downloads in August 2010 (source)

  • In March, the developer said it made $2.5m of revenues in the previous nine and a half months (source)

  • That included $1m from in-game advertisements

138 139 doodle jump
138-139: Doodle Jump

  • Doodle Jump passed 5m iPhone sales in June 2010 (source)

  • It was the first paid iPhone game to reach that milestone

  • Its $0.99 price means it’s generated $3.46m of revenues for two-man developer Lima Sky

140 143 games
140-143: Games

  • Pocket God has sold more than 3m copies (source)

  • Pac-Man has generated more than 30m paid BREW transactions in the US alone (source)

  • FaceFighter has generated more than 3.8m iPhone downloads (source)

  • MobiTV and Windows Live Messenger reached 1m iPhone downloads in June 2010 (source)

144 145 barcode scanners
144-145: Barcode Scanners

  • In June 2010, the ShopSavvy scanning app was doing 80k downloads a day (source)

  • Rival RedLaser passed 2m downloads in May 2010, just before eBay bought it (source)

146 skype
146: Skype

  • In its first few days on the App Store in June 2010, Skype’s 3G iPhone app was downloaded 5m times (source)

147 150 opera mini
147-150: Opera Mini

  • In June 2010, the Opera Mini browser was used by more than 59.4m users (source)

  • In July, it was serving 1bn daily page views, up from 100m in 2008 (source)

  • More than 2.6m people used the iPhone app in its first two weeks (source)

151 152 branded apps
151-152: Branded Apps

  • Barclaycard’s Waterslide Extreme game passed 10m downloads in Jan 2010 (source)

  • Zippo’s Virtual Lighter app hit 10m in June 2010 (source)

153 157 not just iphone
153-157: Not Just iPhone...

  • Both eBuddy and Facebook have been downloaded more than 50m times on GetJar (source / source)

  • Offscreen Technologies has racked up 25m downloads of its apps on Ovi Store (source)

  • Digital Chocolate passed 4mOvi Store downloads in April 2010 (source)

  • Polarbit topped 1m Android downloads in March 2010 (source)

  • Nokia’s own Ovi Maps was downloaded 17m times by the end of Q2 2010 (source)

The end

  • Thanks for reading, we hope it was useful

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  • Here’s the direct link: http://tinyurl.com/157appstats

  • If you have your own milestones to share, or apps-related news for ME, email stuart.dredge@intentmedia.co.uk

  • Cheers!

  • PS: Our app link again– and www.twitter.com/mobileentbiz