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Facebook. NWM Hamburg 201 2. Pavel Zbornik - NetCom, AEGEE-Praha. Content. Page vs Profile vs Group EdgeRank Timeline Rules Tips. Page vs Profile vs Group. Page vs Profile vs Group.

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  1. Facebook NWM Hamburg 2012 Pavel Zbornik - NetCom, AEGEE-Praha

  2. Content • Pagevs Profile vs Group • EdgeRank • Timeline • Rules • Tips

  3. Page vs Profile vs Group

  4. Page vs Profile vs Group A Facebook “Profile” is designed to be used only by an individual person. It allows you to “Friend” other people to indicate that you have a connection. A Facebook “Page” is designed for business or official representations of organizations or people. Facebook users are able to “Like” a Page and that Page is then indicated on their Profile as an organization that they Like.

  5. Insights

  6. EdgeRank www.edgerankchecker.com

  7. EdgeRank • Post are visible to 1-10%ofallfans • AEGEE-Praha had 427 fans, average 180 see a post and 10-20 clicks on link, which is less than 5%!!!

  8. EdgeRank

  9. EdgeRank • Publish Objects That Encourage Interaction • AskQuestions • Make the Most of Photos and Videos • Keep It Fresh

  10. Timeline

  11. Timeline

  12. Timeline

  13. Timeline Cover photo rules Coverphotomay not include: • price or purchase information, such as "40% off" or "Download it on socialmusic.com"; • contact informationsuch as a website address, email, mailing address, or information that should go in your Page's "About" section • references to Facebook features or actions, such as "Like" or "Share"or an arrow pointing from the cover photo to any of these features • calls to action, such as "Get it now" or "Tell your friends

  14. Timeline?

  15. Rules Use Pages not Profile! https://www.facebook.com/pages/create.php?migrate Contests You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion http://www.facebook.com/promotions_guidelines.php

  16. Facebook Tips

  17. Facebook Tips Conect your site with Facebook!

  18. Facebook Tips Make username! facebook.com/username facebook.com/pages/AEGEE-Zadar/104606076239249 or http://www.facebook.com/AEGEE.Praha http://www.facebook.com/Network.Commission.AEGEE short link fb.com/Network.Commission.AEGEE

  19. Facebook It's about strategy! • What is your goal? Keep it simple! • Who is your target audience? • How? Define campaign and actions • Where? Pick the right tools • When? Communication plan/roadmap

  20. Questions ???

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