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Presentation to The 8 th Annual Localization and Industry Showcase. Challenges and Solutions for Managing Projects in China November 19, 2003. 8 th Annual Localization Conference and Industry Showcase. Presentation Overview. What I’m NOT going to do today:

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Presentation to the 8 th annual localization and industry showcase

Presentation to The 8th Annual Localization and Industry Showcase

Challenges and Solutions for Managing Projects in China

November 19, 2003


Presentation overview

8th Annual Localization Conference and Industry Showcase

Presentation Overview

  • What I’m NOT going to do today:

    • Will NOT focus on Simplified Chinese localization, or Asian languages

  • What I will talk about:

    • Discuss benefits of utilizing this center to perform internationalization and localization services for all locales, including non-Asian languages

    • Share our experiences with establishing a China-based globalization development center

  • Topics covered:

    • Introduction to Symbio

    • Why China?

    • China-based Globalization Best Practices


Symbio is an engineering oriented globalization services provider

Introduction to Symbio

Product Development

Software & Technology

QA & Testing

Financial Services

Globalization

System Implementation

Telecom & Mobile

Maintenance

Media & Content

Tech Support

Symbio is an engineering-oriented globalization services provider

  • Founded in 1994

    • IBM product development heritage

  • Number of employees: 280+

    • US – 6 offices

    • International – 6 offices

    • Development Centers – 5 labs

  • Number of clients: 200+

    • Over 1,000 projects

    • 100% reference-able track record

    • 90% annual repeat business

  • Privately-owned by management and employees

    • Organic growth funded entirely by operations

    • Subsidiaries registered for IPOs in Tokyo, Hong Kong and Taiwan

Symbio’s Business Model

A full lifecycle partner for all your development outsourcing needs


Our global presence helps us serve the world s leading companies

Introduction to Symbio

Symbio’s

Worldwide

Presence

United States:

Boston

Charlotte

Los Angeles

Seattle (Lab)

Silicon Valley

Washington DC

International:

Beijing (Lab)

Ho Chi Minh City

Taipei West (Lab)

Taipei East (Lab)

Taipei South (Lab)

Tokyo

Our global presence helps us serve the world’s leading companies


Topics covered

8th Annual Localization Conference and Industry Showcase

Topics Covered

  • Introduction to Symbio

  • Why China?

  • China-based Globalization Best Practices


China possesses unique technical skills for globalization

Why China?

NOTEWORTHY FACT: A Chinese University won last year’s world championship in computer programming

In US-based Association of Computing Machinery’s (ACM) 2002 International Collegiate Programming Competition (ICPC) held in Hawaii, Shanghai’s Jiao Tung University took the #1 spot, followed by Tsinghua University in #4 and Fudan University in #7. Only 3 Asian universities made it into the top 10, all from China.

China possesses unique technical skills for globalization

  • China is quickly becoming a center for internationalization

    • China-trained engineers natively code for double-byte software requirements

    • Faster learning curve to pick-up I18N and Unicode engineering

  • China has a large, growing pool of software engineers

    • China granted 465,000 engineering degrees last year, comparable to the number of graduates in US

    • Consistently ranked amongst the world’s top universities


China s infrastructure is quickly becoming one the world s best

Why China?

Source: World Bank, Wall Street Journal

China’s infrastructure is quickly becoming one the world’s best

  • China’s Internet infrastructure is wired with fiber

    • New developments are wired with fiber optic “last mile” connections

  • Highest growth in telecom in the world

    • Fixed line costs are rapidly decreasing

    • However, wireless telecom is becoming the primary standard


China maintains a comparative cost advantage

Why China?

China maintains a comparative cost advantage

  • On average, China’s salaries are below that of other major offshore development centers

Source: Economist, CCW Research, 3J Research


China s fast growing domestic market creates revenue opportunities

Why China?

China’s fast-growing domestic market creates revenue opportunities

  • China’s IT industry is becoming one of the largest in the world

    • China already leads PC sales growth and volume in Asia, and will become the second largest market in the world by 2006

    • China will become Intel’s largest customer this year

  • Sending work to China is a “two-way street”

    • Not only leverage operational benefits, but also an investment to grow China-based business opportunities

  • Companies are building China-based teams to ramp-up in-country product development and support capabilities

  • “Made in China” government initiative


Topics covered1

8th Annual Localization Conference and Industry Showcase

Topics Covered

  • Introduction to Symbio

  • Why China?

  • China-based Globalization Best Practices


Refine the globalization project scope for language requirements

Best Practices

Globalization

Core Development

Planning Analysis

Internationalization

Engineering

I18N Testing

L10N Testing

L10N

  • L10N Project Management

  • L10N Engineering and Support

  • Desktop Publishing

  • L10N Functionality Testing

  • Language Verification Testing (LVT) for Asian Locales

  • Script-Based LVT

  • Build Engineering

  • Program Management

  • Internationalization

  • Double-byte Enablement

  • Unicode Development

  • I18N Testing

  • Localizability Testing

  • Pseudo-Localization

Work Well-Suited for China

Refine the globalization project scope for language requirements


Identify the critical business drivers at outset of the engagement

Best Practices

Cost Reduction

Delivery Acceleration

Business

Drivers

Process

Risk Mitigation /

Project Dispersion

Team Flexibility

Technology

People

Identify the critical business drivers at outset of the engagement


There are a number of delivery models that can be utilized for china

Best Practices

Module/Object-Based

Site A

Site B

t = 0

delivery

Phase-Based

Site A

Most Typical

Site B

Integrated

Site A

Site B

Process

Technology

People

Follow-the-Sun

Site A

Site B

There are a number of delivery models that can be utilized for China

Cost

Risk Mitigation

Primary Business Driver

Flexibility

Delivery Acceleration


Methodologies and processes checklist

Best Practices

  • Ongoing project operations

  • Personnel issues

  • Project performance

  • Level of service management

Project Management Processes

Asset Management Processes

  • Release management

  • Configuration management

  • Security: physical, individual, logical

  • Environment integrity

  • System testing

  • Acceptance testing

  • Production turnover

Production Management Processes

Process

Management Oversight Processes

  • Audit and review project performance

  • Escalation processes

Technology

People

Continuous Improvement Processes

  • Project operations improvement

  • Continuous process improvement

  • Industry standard QA & process compliance

Methodologies and processes checklist


Infrastructure is the most basic technology requirement

Best Practices

Process

Technology

People

Infrastructure is the most basic technology requirement

  • Work with partners who are in new facilities

    • Check to see if they actually pay rent

  • High bandwidth connections at all sites

    • Private internal networks

    • VPNs

  • Establish consistent hardware and software platforms

    • Lots of Linux; fewer for other flavors of Unix

    • Redundancy is key, best if global


Collaborative technologies need to be just there for china based teams

Best Practices

Process

Technology

People

Collaborative technologies need to be “just there” for China-based teams

  • Most Chinese teams are well-trained in collaboration tools

  • Key objectives:

    • Communication

    • Team memory and knowledge center

    • Provide 360 degree views

    • Community

Time

Synchronous

Asynchronous

  • Video conferencing

  • Audio conference

  • Chat/instant messenger

  • E-whiteboard

  • Virtual reality meeting

  • Email

  • Voicemail

  • Groupware

  • Calendar/schedule

  • Discussion lists

Different

Place

  • Meetingware

Same

Source: Erran Carmel. Global Software Teams: Collaborating Across Borders and Time Zones, Upper Saddle River, NJ: Prentice Hall, 1999


Symbio s avatar system

Best Practices

Powered by Remedy ARS

Symbio Avatar Systems

Development Methodologies

Collaborative Technologies

  • Design Chain Control

  • Process Monitoring

  • Escalation Management

  • Impact Analysis

  • Version Control

  • Project Management

  • Project Delivery

  • Asset Management

  • Production Control

  • Continuous Improvement

Well-

Managed

Projects

  • Bug Tracking (SymTrack)

  • Programming Tools

  • Knowledge Base (SymBase)

  • Analysis Tools

  • Resource Management

  • Project Staffing

  • Resource Training

Management Methodologies

Project Tools

Role-Based Digital Cockpits

Client View

Project Team

Project Office

Symbio’s Avatar System


Symbio s avatar system1

Best Practices

Process

Technology

People

Symbio’s Avatar System


Project team design

Best Practices

Executive Management

Internationalization

Methodology

China Lab

Global Teams

Localization

Individual Roles:

Project Manager

Program Manager

Product Specialist

Committees:

Project Management

Technical Oversight

Project Process

Technology & Support

Process

Technology

People

Translation Teams

Project Office

QA & Testing

Technical Writing

Project Team Design


Teams need to be conditioned for cultural and distance issues

Best Practices

Process

Technology

People

Teams need to be conditioned for cultural and distance issues

  • Think in “shifts”, not time zones

  • Formalized communication protocols need to be in place for Chinese team to follow

    • Avoid consensus-based decision-making


Creating a common team culture requires active socialization with chinese teams

Best Practices

Process

Technology

People

Creating a common team culture requires active socialization with Chinese teams

  • Maintain small, intimate teams

  • Make Chinese team feel a part of your team

    • Encourage lateral communications

    • It’s ok to get “personal”

  • Avoid geopolitical discussions

  • Foster an atmosphere where shared rituals, stories, symbols and language can emerge

    • Encourage “war stories”

    • Encourage informal communication

    • Allow discussions to go “off the beaten path” – to a degree


Presentation to the 8 th annual localization and industry showcase

8th Annual Localization Conference and Industry Showcase

Thank you. Any questions?

Contact information:

Eddie Fong

President & Chief Strategy Officer

Email: efong@symbio-group.com

URL: www.symbio-group.com