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What is De Mar\'s product? Identify the tangible parts of this product and its service components.. . plumbing, heating, and air-conditioning productsProduct Strategy says: ?Solve the customer\'s problem no matter what, solve the problem when the customer needs it solved,and make sure the customer f

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what is de mar s product identify the tangible parts of this product and its service components
What is De Mar’s product? Identify the tangible parts of this product and its service components.
slide3
plumbing, heating, and air-conditioning products
  • Product Strategy says: „Solve the customer’s problem no matter what, solve the problem when the customer needs it solved,and make sure the customer feels good when you live”
  • guaranteed same-day service
how should other areass of de mar marketing finance prsonel support its product strategy
How should other areass of De Mar (marketing, finance, prsonel) support its product strategy?
slide5
marketing:
      • customer is the most important value for company
      • „We will be there to fix your A/C on the fourth of July, and i’s not a penny extra.”
  • finance:
      • benefit for costs
  • personel:
      • ‘special’ rates for emplyees working during ‘special’ days
      • „the person who wants a nine to five job needsl go somewhere else”
slide6
Even though De Mar’s product is primerily a service product, how should each of the 10 OM decisions in the text be managed to ensure that the product is successful?
slide7
product selection and design

quality

process

location

sheduling

layout

HR

Supply Chain

inventory

maintanance

focus on pluming, heating and air-conditioning products

major priority, standards exceed regulatory requirements; same-day service while required

long product runs in specialized facielieties

Fresno, California, located in one city

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hire the best; well-trained employees, empowerment, most competitors guarantee their work for 30 days

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highly trained staff, 24-hour-a-day, 7-day-a-week service at no extra charge for customers

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