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COUNTY OF SAN MATEO COMMUNITY OUTREACH PLAN FOR ROLLOUT OF FRANCHISED COLLECTION SERVICES June 30, 2010

COUNTY OF SAN MATEO COMMUNITY OUTREACH PLAN FOR ROLLOUT OF FRANCHISED COLLECTION SERVICES June 30, 2010. Simple.Smart. Green. New Franchise Collection Agreement Terms and Services. Ten-year term (2011-2020)

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COUNTY OF SAN MATEO COMMUNITY OUTREACH PLAN FOR ROLLOUT OF FRANCHISED COLLECTION SERVICES June 30, 2010

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  1. COUNTY OF SAN MATEO COMMUNITY OUTREACH PLAN FOR ROLLOUT OF FRANCHISED COLLECTION SERVICESJune 30, 2010 Simple.Smart.Green.

  2. New Franchise Collection Agreement Terms and Services • Ten-year term (2011-2020) • Automated collection – recyclable materials, compostable materials (food scraps and yard trimmings) and garbage • Wheeled carts for all households • Automated collection service • Weekly recyclable single stream collection • Weekly compostable materials collection • Performance incentives & disincentives • Liquidated damages • Simplified contractor compensation calculation with more cost controls for rate payers than current Franchise Agreement Simple.Smart.Green.

  3. KEY MILESTONE DATES • June 2010 – Garbage Cart Selection Mailer • June 2010 – Community Events Begin • July 2010 – Community Presentations Begin • July 2010 – Advertising/Media Campaign Launch • July 2010 – Commercial Recycling Blitz Launch • Aug. 16, 2010 – Commercial Carts Delivery Begin • Aug. 30, 2010 – Residential Carts Delivery Begin • Nov. 29, 2010 - Kitchen Pail Delivery Begins • Jan. 1, 2011 – New Collection Services Begin Simple.Smart.Green.

  4. RESIDENTIAL CART SELECTION MAILER • Sent to all single-family households in June, except North Fair Oaks (County Service Area 8) • Informed residents of new collection services to be provided in three wheeled carts • Provided customer’s current garbage service level • Provided new assigned Garbage Cart size based on four sizes that closely matched current service level (NFO customers have a minimum mandatory of 64 gallon): • 20-gallon • 32-gallon • 64-gallon • 96-gallon • No response needed if assigned Garbage Cart size is satisfactory • Residents must respond by July 9th if requesting a different Garbage Cart size than the assigned 4 Simple.Smart.Green.

  5. COMMUNITY EVENTS RethinkWaste and Recology have started staffing information booths at various community events. The events targeted for San Mateo County were: • San Mateo County Fair • North Fair Oaks Community Festival 5 Simple.Smart.Green.

  6. In addition to events, RethinkWaste and Recology staff will be making presentations to the community and organizations in coordination with the County of San Mateo staff. COMMUNITY PRESENTATIONS • Community Meetings • North Fair Oaks Area (CSA 8) November 4, 2010 – 7:00-8:00pm Fair Oaks Community Center 2600 Middlefield Road Redwood City • Unincorporated County Franchised Area Dec. 2, 2010 - 6:30-7:30pm Belmont Public Library 1110 Alameda De Las Pulgas 6 Simple.Smart.Green.

  7. ADVERTISING/MEDIA CAMPAIGN • A multidimensional advertising/media campaign was launched in late July 2010 and will continue through March 2011 to promote the new collection services • The campaign includes: • Print advertising • Spanish radio spots • TV commercials • Web advertising • Bus/train advertising • Movie theater advertising • Banners in downtown areas 7 Simple.Smart.Green.

  8. COMMERCIAL RECYCLING BLITZ • Blitz launched on July 1st and will continue through Dec. 31, 2010 • Conducted by Recology’s commercial recycling manager and recycling coordinators • Targets businesses and multi-family complexes that currently do not have any recycling/composting collection services provided by Allied Waste of San Mateo County • Targeted accounts will be offered single stream recycling • New commercial brochure provided to inform and encourage recycling and composting, as well as new signage, labels and containers for customers as needed • All service requests coordinated between Recology’s commercial team and Allied Waste’s customer service department 8 Simple.Smart.Green.

  9. Commercial Cart Deliveries • Recycle and Garbage Carts • Cart deliveries between Aug. 16 – Dec. 3, 2010 based on Allied Waste’s current route schedule • Allied Waste will first service the Recycle and Garbage Carts, then separate Allied Waste crews will remove the carts from the location • Recology crews will then deliver new Recycle and Garbage Carts in same service location, and replace any Allied Waste signs with Recology’s • Compost Carts • Allied Waste will use existing drivers from Aug. – Dec. 2010 to exchange all Allied Waste commercial Compost Carts with Recology’s new Compost Carts • Allied Waste will replace any of their signs at the location with Recology’s 9 Simple.Smart.Green.

  10. RESIDENTIAL CART DELIVERIES • San Mateo County Carts – delivered August 30 through December 18, 2010, based on the delivery schedule for neighboring jurisdictions. • Residents can use new carts immediately on same collection schedule • Single stream ( mixed) recycling • Recycling and yard trimmings remain on every other week collection schedule through December 31, 2010 • No food scraps in Compost Cart through December 31, 2010 • Old garbage cans, recycling tubs and yard trimmings carts will be picked up by Allied on regular collection days through December 31, 2010 • Residents may keep old garbage cans and recycling tubs • Kitchen pails for in-home use – delivered Nov. 29 – Dec. 22, 2010 10 Simple.Smart.Green.

  11. JANUARY 3, 2011 • Official start date for residential collection services: • Weekly collection of Recycle and Compost Carts • Food scraps and food-soiled paper products added to Compost Cart • Used oil filter collection program begins • On-going services: • On-call bulky goods collection (2x per year) • Curbside battery and cell phone collection • Used motor oil collection program 11 Simple.Smart.Green.

  12. RETHINKWASTE Staff Contact Information • Cathy Hidalgo Recycling Coordinator (650) 802-3503 chidalgo@rethinkwaste.org • Jeannene Minnix Kingston Board Secretary/Recycling Specialist (650) 802-3500 jminnix@rethinkwaste.org 12 Kevin McCarthy Executive Director (650) 802-3505 kmccarthy@rethinkwaste.org Monica Devincenzi Recycling Outreach & Sustainability Manager (650) 802-3509 mdevincenzi@rethinkwaste.org Cliff Feldman Recycling Programs Manager (650) 802-3502 cfeldman@rethinkwaste.org Simple.Smart.Green.

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