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Regional Climate Change Communication Strategy Development for Civil Society

Session 5 focuses on designing a comprehensive communication strategy for tackling climate change at a regional level. Key elements include goal setting, audience identification, message finalization, strategy determination, activity planning, and evaluation mechanisms.

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Regional Climate Change Communication Strategy Development for Civil Society

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  1. Developing a regional communication strategy on climate change to be implemented by civil society Session 5

  2. Communication strategy • Determine goals • Identify target audience. • Finalise key messages • Determine strategies • Determine activities • Determine evaluation mechanisms

  3. Elements of a communication strategy

  4. Selecting the target audiences

  5. Selecting the target audiences

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