1 / 7

ULASAN PENSYARAH

ULASAN PENSYARAH. MARKET ORIENTATION. Most students discussed the definitions and constructs of MO either by Narver and Slater or Kohli & Jaworski .

lore
Download Presentation

ULASAN PENSYARAH

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. ULASAN PENSYARAH

  2. MARKET ORIENTATION • Most students discussed the definitions and constructs of MO either by Narver and Slater or Kohli & Jaworski. • Generally speaking market orientation explains organisations’ efforts to satisfy the needs and wants of the consumers better than competitors by creating superior value

  3. Cont’ • Most students however, did not discuss the empirical evidence offers by various studies • Next are some studies of MO, and evidences of MO contributes to better performance of the organisation • In many other studies, the antecendents of MO has also been widely studied.

  4. Enterprise Resource planning (ERP) • THE FUNCTIONS AND ADVANTAGES AND DISADVANTAGES ARE WIDELY DISCUSSED BY ALL STUDENTS • HOWEVER, TOPICS SHOULD ALSO INCLUDE THE EXAMPLES OR THE SOFTWARE OF ERP

  5. CURRENTLY, MANY ORGANISATIONS INCLUDING GOVERNMENT DEPARTMENTS ARE USING VARIOUS ERP SOFTWARE. • SPECIFIC FEATURES OF THE SOFTWARE SHOULD BE EXPLAINED. THIS PROVIDE EVIDENCES ON HOW ERP CAN ASSIST ORGANISATION IN MANY WAYS

More Related