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IEEE China Engineering Forum: A New Opportunity for NPSS

IEEE China Engineering Forum: A New Opportunity for NPSS . NPSS AdCom Retreat – 1 March 2013. Bill Moses. Event Background. New types of global forums are currently being developed in with the following goals: Help IEEE gain market share where there are large growth opportunities

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IEEE China Engineering Forum: A New Opportunity for NPSS

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  1. IEEE China Engineering Forum: A New Opportunity for NPSS NPSS AdCom Retreat – 1 March 2013 Bill Moses

  2. Event Background • New types of global forums are currently being developed in with the following goals: • Help IEEE gain market share where there are large growth opportunities • Pooling resources to establish relationships in key emerging markets • Bring the “best of the best” of IEEE intellectual property to new venues • Create alternate means to achieve our mission

  3. IEEE China Engineering Forum • Mission of the China Engineering Forum: • To build the preeminent engineering event in China • To aggregate and convene the China engineering community pulling from across all areas of IEEE: • Societies and Councils • Technical and Regional Communities • Educational Activities • Standards Activities • Publishing Activities • To expose China to new technologies and build competencies with educational content • To make connections, build relationships and create channels to bring more business to China • Raise the international profile of the IEEE brand.

  4. Location, Dates, Audience • We plan to anchor the event in Beijing • Once the event is well established it will rotate to various cities around China, aligned with strategic technical initiatives • No date is currently set but the aim is for Fall 2014 • Target audience: • Authors • Engineers • Exhibitors • Chinese Officials and Government • Sister Societies and Associations • STM Publishing Outlets (Scientific, Technical, Medical) • Universities and Students • Media

  5. Benefits • For Societies and IEEE OUs • Easy point of entry to Chinese market • Experience of holding an event in China without having to support a full conference • Opportunities to develop tracks around your best papers and workshops • Successful tracks could eventually grow into a standalone conference • Opportunities to repurpose and resell existing content • Opportunities to grow Society membership • Benefit from the connections of others

  6. Benefits • For IEEE • Leverage existing relationships and IEEE volume for discounts • Streamline and maximize IEEE resources (contracting, planning, etc.) • Provide clean financial management for IEEE by bundling contracts and invoices • Builds brand reputation and proactively counteracts the poor image currently seen as rejecting conferences in China

  7. Who should be a part of this? • Do you need to recruit engineers in China? • Do you want to sell products in China? • Are you trying to do business in China? • Is there content from your current events that is highly relevant in China? • Do you currently have a strategy to expand your market share in China?

  8. Who is interested? • Societies • Computer Society • Communications Society • Consumer Electronics Society • Electron Devices Society • Robotics and Automation Society • IEEE Member and Geographic Activities • Local sections • Regional conference organizers • IEEE Student Activities

  9. Who is interested? • IEEE Educational Activities • Technical English Program • Recording and distribution of eLearning modules • IEEE Standards • Broadening industry connections for standards development and adoption • Access to Chinese government for discussions on global standards • IEEE Spectrum • Provides an issue in simplified Chinese • Access to potential content for future issues

  10. Event Model • The event is centrally owned and managed by IEEE, and each year partners would be invited to apply to participate for a two year term • Each event will have a highly relevant and current technical theme • A steering committee will be formed to decide what that theme is and each partner has a seat at this table • Partners produce tracks within the perimeters of the theme • Curate existing content to create the track – best papers, journal articles, interviews with top experts • The idea for societies is to highlight the breakthrough work in your area – to showcase your Society in this new market

  11. Business Model • The event will start with a break even model • Partners will be expected to support the cost of producing their track • Travel for speakers and overhead, possibly for translating/reproducing content • Partners will be asked to bring in patronage money that exceeds the cost of producing their individual tracks • Similar to the traditional technical conference model, attendees would pay a registration fee • Travel expenses for attendees would not be covered by IEEE • IEEE would also look for financial partnership from stakeholders in China (Government, University, Industry)

  12. Next Steps • The Steering Committee is being formed • If interested then NPSS is asked to: • Express willingness to commit to a certain degree of patronage • Provide a statement of NPSS objectives in the China market • Submit a staff or volunteer name for the Steering Committee • Project kick-off targeted for Spring 2013 • Early budget development and project approvals in Spring/Summer 2013 • Event commitment and announcement in Fall 2013

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