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IEEE China Engineering Forum: A New Opportunity for NPSS . NPSS AdCom Retreat – 1 March 2013. Bill Moses. Event Background. New types of global forums are currently being developed in with the following goals: Help IEEE gain market share where there are large growth opportunities

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Ieee china engineering forum a new opportunity for npss

IEEE China Engineering Forum: A New Opportunity for NPSS

NPSS AdCom Retreat – 1 March 2013

Bill Moses

Event background
Event Background

  • New types of global forums are currently being developed in with the following goals:

    • Help IEEE gain market share where there are large growth opportunities

    • Pooling resources to establish relationships in key emerging markets

    • Bring the “best of the best” of IEEE intellectual property to new venues

    • Create alternate means to achieve our mission

Ieee china engineering forum
IEEE China Engineering Forum

  • Mission of the China Engineering Forum:

    • To build the preeminent engineering event in China

    • To aggregate and convene the China engineering community pulling from across all areas of IEEE:

      • Societies and Councils

      • Technical and Regional Communities

      • Educational Activities

      • Standards Activities

      • Publishing Activities

    • To expose China to new technologies and build competencies with educational content

    • To make connections, build relationships and create channels to bring more business to China

    • Raise the international profile of the IEEE brand.

Location dates audience
Location, Dates, Audience

  • We plan to anchor the event in Beijing

    • Once the event is well established it will rotate to various cities around China, aligned with strategic technical initiatives

  • No date is currently set but the aim is for Fall 2014

  • Target audience:

    • Authors

    • Engineers

    • Exhibitors

    • Chinese Officials and Government

    • Sister Societies and Associations

    • STM Publishing Outlets (Scientific, Technical, Medical)

    • Universities and Students

    • Media


  • For Societies and IEEE OUs

    • Easy point of entry to Chinese market

    • Experience of holding an event in China without having to support a full conference

    • Opportunities to develop tracks around your best papers and workshops

      • Successful tracks could eventually grow into a standalone conference

  • Opportunities to repurpose and resell existing


  • Opportunities to grow Society membership

  • Benefit from the connections of others


  • For IEEE

    • Leverage existing relationships and IEEE volume for discounts

    • Streamline and maximize IEEE resources (contracting, planning, etc.)

    • Provide clean financial management for IEEE by bundling contracts and invoices

    • Builds brand reputation and proactively counteracts the poor image currently seen as rejecting conferences in China

Who should be a part of this
Who should be a part of this?

  • Do you need to recruit engineers in China?

  • Do you want to sell products in China?

  • Are you trying to do business in China?

  • Is there content from your current events that is highly relevant in China?

  • Do you currently have a strategy to expand your market share in China?

Who is interested
Who is interested?

  • Societies

    • Computer Society

    • Communications Society

    • Consumer Electronics Society

    • Electron Devices Society

    • Robotics and Automation Society

  • IEEE Member and Geographic Activities

    • Local sections

    • Regional conference organizers

    • IEEE Student Activities

Who is interested1
Who is interested?

  • IEEE Educational Activities

    • Technical English Program

    • Recording and distribution of eLearning modules

  • IEEE Standards

    • Broadening industry connections for standards development and adoption

    • Access to Chinese government for discussions on global standards

  • IEEE Spectrum

    • Provides an issue in simplified Chinese

    • Access to potential content for future issues

Event model
Event Model

  • The event is centrally owned and managed by IEEE, and each year partners would be invited to apply to participate for a two year term

  • Each event will have a highly relevant and current technical theme

  • A steering committee will be formed to decide what that theme is and each partner has a seat at this table

  • Partners produce tracks within the perimeters of the theme

    • Curate existing content to create the track – best papers, journal articles, interviews with top experts

    • The idea for societies is to highlight the breakthrough work in your area – to showcase your Society in this new market

Business model
Business Model

  • The event will start with a break even model

  • Partners will be expected to support the cost of producing their track

    • Travel for speakers and overhead, possibly for translating/reproducing content

    • Partners will be asked to bring in patronage money that exceeds the cost of producing their individual tracks

  • Similar to the traditional technical conference model, attendees would pay a registration fee

    • Travel expenses for attendees would not be covered by IEEE

  • IEEE would also look for financial partnership from stakeholders in China (Government, University, Industry)

Next steps
Next Steps

  • The Steering Committee is being formed

  • If interested then NPSS is asked to:

    • Express willingness to commit to a certain degree of patronage

    • Provide a statement of NPSS objectives in the China market

    • Submit a staff or volunteer name for the Steering Committee

  • Project kick-off targeted for Spring 2013

  • Early budget development and project approvals in Spring/Summer 2013

  • Event commitment and announcement in Fall 2013