Thanksgiving Promotions November, 2011. Promotional Reflections Thanksgiving 2011 Executive Review of Thanksgiving Ad Circulars . What You Need to Know
What You Need to Know
Unlike other major holidays, food ads spike The week BEFORE Thanksgiving and Christmas.
Includes – Ground Turkey, Turkey Wings/Legs/Drums/Breasts and Tenderloins as well as whole Turkey.
4 Week Period
Turkey showed a 15% decrease in amount of ads for Thanksgiving week over 2010.
BakewareWeekly Retail Ad Support
Family Fare Supermarkets 11/20/2011
Food 4 Less 11/9/2011
Ultra Foods 11/16/2011
Bashas' Markets 11/2/2011
Fiesta Mart 11/16/2011
Price Chopper 11/13/2011
Lowest Possible Turkey Price Advertised but with a limitation.
Lowest Possible Turkey Price Advertised With No Stipulations
Many retailers are promoting store made meals as an alternative to home cooking. A few have even decided to target smaller households.
1621 – Pilgrims of Plymouth Colony holds a three-day feast to celebrate harvest
1817 – New York is the first to make Thanksgiving a state holiday
1863 – President Lincoln make last Thursday of November a national holiday
1924 – First Macy’s Thanksgiving Day parade
1939 – President Franklin Roosevelt changes to fourth Thursday to promote shopping
1957 – Canadian Parliament sets official date as second Monday in October in Canada
Mark Your Calendars
Date of U.S. Shopping Days
Year Thanksgiving Until Christmas
2009 November 26 28
2010 November 25 29
2011 November 24 30
2012 November 22 32
2013 November 28 26
2014 November 27 27
2015 November 26 28
2016 November 24 30
2017 November 23 31
2018 November 22 32
2019 November 28 26
2020 November 26 28
One additional shopping day in the 2011 holiday season.
Source: U.S. Census Bureau and USDA National Agricultural Statistics Service
The number of turkeys expected to be raised in the United States in 2011. That's up 2 percent from the number raised during 2010. The turkeys produced in 2010 together weighed 7.11 billion pounds and were valued at $4.37 billion.
The preliminary estimate of turkeys Minnesota expected to raise in 2011. The Gopher State was tops in turkey production, followed by North Carolina (30.0 million), Arkansas (30.0 million), Missouri (18.0 million), Indiana (17.5 million) and Virginia (16.0 million). These six states together would probably account for about two-thirds of U.S. turkeys produced in 2011.
750 million pounds
The forecast for U.S. cranberry production in 2011. Wisconsin is expected to lead all states in the production of cranberries, with 430 million pounds, followed by Massachusetts (210 million). New Jersey, Oregon and Washington are also expected to have substantial production, ranging from 17 million to 54 million pounds.
2.4 billion pounds
The total weight of sweet potatoes — another popular Thanksgiving side dish — produced by major sweet potato producing states in 2009. North Carolina (972 million pounds) produced more sweet potatoes than any other state. It was followed by California (592 million pounds) and Louisiana (162 million pounds).
1.1 billion pounds
Total production of pumpkins produced in the major pumpkin-producing states in 2010. Illinois led the country by producing 427 million pounds of the vined orange gourd. Pumpkin patches in California, New York and Ohio also provided lots of pumpkins: Each state produced at least 100 million pounds. The value of all pumpkins produced by major pumpkin-producing states was $117 million.
The 2011 contracted production of snap (green) beans in major snap (green) bean-producing states. Of this total, Wisconsin led all states (258,320 tons). Many Americans consider green bean casserole a traditional Thanksgiving dish.
The quantity of turkey consumed by the typical American in 2010, with no doubt a hearty helping devoured at Thanksgiving time. Per capita sweet potato consumption was 5.3 pounds.
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