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THE ROLE OF THE NEW COMMUNICATION &DIGITAL TECHNOLOGIES

THE ROLE OF THE NEW COMMUNICATION &DIGITAL TECHNOLOGIES . The G.N.T.O. in the digital era. Traditional Content Marketing. Traditional Visitor info “tools”. Traditional Visitor information “tools”. Human communication. In the Digital era.

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THE ROLE OF THE NEW COMMUNICATION &DIGITAL TECHNOLOGIES

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  1. THE ROLE OF THE NEW COMMUNICATION &DIGITAL TECHNOLOGIES The G.N.T.O. in the digital era

  2. Traditional Content Marketing

  3. Traditional Visitor info “tools”

  4. Traditional Visitor information “tools” • Human communication

  5. In the Digital era New technologies are changing visitors’ information

  6. In the Digital era Social Networks

  7. Why Online?

  8. Business & leisure travelers use mobile more 57%of business travelers use a device to access internet for travel information in 2012, up from 40% in 2010 38%Of leisure travelers use a device to access internet for travel information in 2012, up from 11% in 2010

  9. The G.N.T.O. online philosophy FACTS • Greece is among the 10 most desired tourist destinations worldwide! • Online communication connects Greece to special niches • Tailor-made online content enhances communication with new audiences

  10. Web Content Marketing Channels www.visitgreece.gr

  11. Howdowe use these technology changes… to meet travelers’ needs?

  12. By being present in everystage of their travel … … to actually TRAVEL with them

  13. The 5 Stages of TravelFrom Dreaming to Booking to Sharing

  14. Communication values Anthropocentric view Authenticity Historicity Spontaneity Simplicity

  15. Communication Objectives

  16. Social Networks It’s all about sharing… • Videos • Photos • Travel Tips • Experiences Sharing experiences, photos, videos from Greece

  17. Dreaming The 5 Stages of Travel

  18. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Planning

  19. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Booking

  20. Visit Greece

  21. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Experiencing

  22. The 5 Stages of Travel • Sharing

  23. …Traditional is nice! Traditional marketing activities in fine tuning with online projects

  24. Stephen Fry “I would prompt my compatriots to Visit Greece” Over 5,5 million followers saw Stephen Fry's tweet about Greece!

  25. ApplicationsVodafone GR+ GNTO Technology Content

  26. As a response to the increasing demand Respond to the increasing demand Coming up: The new VISITGREECE.GR

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