1 / 27

Enhancing Visitor Communication Through New Digital Technologies in the Digital Era

Explore how the Greek National Tourism Organization (G.N.T.O.) leverages new communication and digital technologies to connect with visitors in the digital era. Discover the shift from traditional content marketing to online strategies and the impact on traveler behavior. Learn about the importance of social networks, mobile usage, and tailored online content in enhancing communication with diverse audiences. Follow the stages of travel, from dreaming to sharing, and understand the values and objectives of effective communication.

long
Download Presentation

Enhancing Visitor Communication Through New Digital Technologies in the Digital Era

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. THE ROLE OF THE NEW COMMUNICATION &DIGITAL TECHNOLOGIES The G.N.T.O. in the digital era

  2. Traditional Content Marketing

  3. Traditional Visitor info “tools”

  4. Traditional Visitor information “tools” • Human communication

  5. In the Digital era New technologies are changing visitors’ information

  6. In the Digital era Social Networks

  7. Why Online?

  8. Business & leisure travelers use mobile more 57%of business travelers use a device to access internet for travel information in 2012, up from 40% in 2010 38%Of leisure travelers use a device to access internet for travel information in 2012, up from 11% in 2010

  9. The G.N.T.O. online philosophy FACTS • Greece is among the 10 most desired tourist destinations worldwide! • Online communication connects Greece to special niches • Tailor-made online content enhances communication with new audiences

  10. Web Content Marketing Channels www.visitgreece.gr

  11. Howdowe use these technology changes… to meet travelers’ needs?

  12. By being present in everystage of their travel … … to actually TRAVEL with them

  13. The 5 Stages of TravelFrom Dreaming to Booking to Sharing

  14. Communication values Anthropocentric view Authenticity Historicity Spontaneity Simplicity

  15. Communication Objectives

  16. Social Networks It’s all about sharing… • Videos • Photos • Travel Tips • Experiences Sharing experiences, photos, videos from Greece

  17. Dreaming The 5 Stages of Travel

  18. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Planning

  19. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Booking

  20. Visit Greece

  21. The 5 Stages of TravelFrom Dreaming to Booking to Sharing • Experiencing

  22. The 5 Stages of Travel • Sharing

  23. …Traditional is nice! Traditional marketing activities in fine tuning with online projects

  24. Stephen Fry “I would prompt my compatriots to Visit Greece” Over 5,5 million followers saw Stephen Fry's tweet about Greece!

  25. ApplicationsVodafone GR+ GNTO Technology Content

  26. As a response to the increasing demand Respond to the increasing demand Coming up: The new VISITGREECE.GR

More Related