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DESIGN : headlines

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  1. DESIGN: headlines

  2. Designing Process • Kicker ONE line of secondary above primary WILD WASHOUT Homecoming fans experience Crowning Moment Even rain can’t spoil Homecoming’s

  3. Designing Process • Wicket pattern 2 or more lines of secondary above primary Players, band, fans abandon the field, head for cover, Take a Reign Check

  4. Designing Process • Hammer pattern ONE or more lines of secondary headline below primary headline Get a Reign Check Half-time homecoming ceremony washes out

  5. Designing Process • Tripod pattern 2 or more lines of secondary beside line(s) of primary BASHCRASH Thunder, lightning cause Homecoming BASHCRASH “When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin

  6. Oveido HS

  7. Infinite Variations Tripod + Hammer pattern TWO lines of secondary set to the right of primary + ONE or more lines of secondary headline below primary headline Celebrated Living magazine

  8. REVIEW LABEL PRIMARY HEADLINE(stacked) SECONDARYHEADLINE(stacked) Elle magazine

  9. Headline Placement Headlines are placed above or to the left of copy tease the reader to offer an overview of content

  10. McKinney HS

  11. Headline Placement When NOT placed above or to the left of copysome other graphic or typographical device is used to draw reader to beginning of copy

  12. Legacy HS

  13. Headlines as Visual Entry Points The scan reader returns to a spread 5-7 timesUse headlines to direct readers to small bites

  14. Trinity HS

  15. Trends Negative Leading

  16. Vogue magazine

  17. O magazine

  18. Tucker Creek MS

  19. Trends Handwritten look

  20. EVERYDAY with Rachael Raymagazine

  21. Bellaire HS

  22. Trends Headlines in color

  23. Allure magazine

  24. Oviedo HS

  25. Details magazine

  26. Trends we haven’t seen in yearbooks

  27. Details magazine

  28. Details magazine

  29. ASSIGNMENT: Collect headline examples from magazines to expand design possibilities

  30. This PowerPoint presentation was created by Balfour Yearbooks, Dallas, Texas, for educational purposes only. It is unlawful to remove or alter the Balfour logo without the permission of Balfour Yearbooks’ Marketing Department. For more information, contact Judi Coolidge, Education Specialist at judi.coolidge@balfour.com.