DESIGN : headlines. Designing Process. Kicker . ONE line of secondary above primary. WILD WASHOUT. Homecoming fans experience. Crowning Moment. Even rain can’t spoil Homecoming’s. Designing Process. Wicket pattern 2 or more lines of secondary above primary.
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Designing Process • Kicker ONE line of secondary above primary WILD WASHOUT Homecoming fans experience Crowning Moment Even rain can’t spoil Homecoming’s
Designing Process • Wicket pattern 2 or more lines of secondary above primary Players, band, fans abandon the field, head for cover, Take a Reign Check
Designing Process • Hammer pattern ONE or more lines of secondary headline below primary headline Get a Reign Check Half-time homecoming ceremony washes out
Designing Process • Tripod pattern 2 or more lines of secondary beside line(s) of primary BASHCRASH Thunder, lightning cause Homecoming BASHCRASH “When I realized the storm would probably cancel the game, I was depressed.” junior Jonah Martin
Infinite Variations Tripod + Hammer pattern TWO lines of secondary set to the right of primary + ONE or more lines of secondary headline below primary headline Celebrated Living magazine
REVIEW LABEL PRIMARY HEADLINE(stacked) SECONDARYHEADLINE(stacked) Elle magazine
Headline Placement Headlines are placed above or to the left of copy tease the reader to offer an overview of content
Headline Placement When NOT placed above or to the left of copysome other graphic or typographical device is used to draw reader to beginning of copy
Headlines as Visual Entry Points The scan reader returns to a spread 5-7 timesUse headlines to direct readers to small bites
Trends Negative Leading
Trends Handwritten look
EVERYDAY with Rachael Raymagazine
Trends Headlines in color
Trends we haven’t seen in yearbooks
ASSIGNMENT: Collect headline examples from magazines to expand design possibilities
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